As one of your greatest sales tools, it’s clearly very important to maintain an equally great website for your auto body shop.Pretty much every business these days at least has a website, but too many businesses—shops included—put very little thought and effort into their sites.That lack of effort will translate into fewer potential website visitors, leads, and, ultimately, customers.
Are you currently struggling with your collision repair website?
Perhaps you’re just getting started with your business or maybe you’re a shop that’s been around for decades, but you’re ready for a much-needed update to your online presence.Whatever the case may be for your shop, it’s always a good idea to take a step back and see how you can improve your digital marketing.
To help you determine your next steps, here is our list of DOs and DON’Ts for collision repair websites:
Lots of businesses these days are taking advantage of all that social networking has to offer, including auto body shops.At Stratosphere Studio, we think this is a great trend and one that could potentially help a number of collision repair shops to increase their business.With so many shops getting on the social media train, you might be tempted to climb aboard, as well.Before you get started, beware of the many wrong ways to go about social networking—ways that could suck away your time, energy, and money.
To help you get on the right track for your body shop’s social networking, here is our list of DOs and DON’Ts:
When you run a collision repair shop, you have a lot of responsibilities, which might include anything from repair work to employee training, and from customer service to marketing.With the many hats most body shop owners wear on the job, you don’t have any time to waste.That’s why I’m hoping you’ll read this before you start any content marketing campaign—specifically blogging—for your shop.I wouldn’t want for you to waste time writing material that just won’t help to market your shop.
See, the problem with using blogging as a marketing tool is that it’s too easy to do it incorrectly.To help you get it right, here is our easy list of DOs and DON’Ts when it comes to auto body blogging.