What is content marketing for auto body shops?

With more and more businesses turning to content marketing these days, it has certainly proven itself to be a viable and effective form of marketing.  Auto body shops can definitely experience the benefits of this form of marketing—especially since so few are exploring this method, yet.  If you are ready...

What incentives should I offer my auto body shop website visitors?

When we talk to auto body shop owners about their digital marketing, a common concern among them is the process of lead acquisition.  Because lead acquisition is essential for long-term sustainability for any business, we understand and appreciate our clients’ concern.  Are you, too, concerned about acquiring more leads for...

Tips for effectively branding your auto body shop online

At some point, every business finds itself in an important discussion about branding, whether it’s in the beginning stages of developing the business or some years down the line when it’s time for an update.  Because the collision repair industry is fairly large and you can find several body shops...

How do I use Twitter for my auto body shop?

For many collision repair shop owners, the world of social media can seem hectic and oversaturated at times.  While that perception is certainly valid, depending on how much experience you’ve had with social media, it doesn’t represent the whole truth.  In reality, social media has many positive, as well as...

Auto body shop marketing: how to know what’s working and what isn’t

In the automotive repair industry, some of the toughest problems that technicians tackle involve properly diagnosing vehicular issues and determining how best to repair those issues.  Managing the marketing for your auto body shop can be equally challenging—especially if you aren’t sure whether it’s having an impact.  To help you...

Increasing your auto body shop traffic with calls to action

As an auto body shop, you can significantly improve your customer base with a well-managed website.  When your website is in great shape, then you should have lots of web traffic per month, along with plenty of leads coming in.  The best way to accomplish this is with a great...

Auto body shops and insurance companies: a case of us vs. them?

It’s not always a well-known fact among consumers, but the relationship between insurance companies and auto body shops is sometimes tenuous.  When one entity has to work so closely with another, it’s natural for there to be some tension.  So how do you keep that tension out of your website...

Should I use Facebook to market my auto body shop?

With all the ways you can market your auto body shop online, it can be tricky to choose exactly which paths to take.  What happens to work well for one body shop might not work for another.  At Stratosphere Studio, we recommend that you focus your energy on your website...

The top 5 ways your auto body shop website is your #1 salesperson

Every auto body shop relies heavily on its sales team to maintain excellent customer service and secure work for the shop technicians.  It can be a tough job, so it’s understandable that your sales team would appreciate any additional help with the process.  Did you know that your best sales...