How to handle insurance questions on your auto body shop blog

The nature of the relationship between auto body shops and auto insurance companies can be a little delicate, at times.  Naturally, as two entities that have to work together so often, you might have some difficulties with each other.  Of course you want to keep the peace, but what do...

How to convert your auto body shop website visitors into leads

It is common for body shop owners to worry about how much traffic their websites are getting every month.  That’s certainly a valid concern and something we recommend that you monitor on a regular basis.  However, there is something that is even more important than getting people to your site. ...

What should I include on a landing page form?

When developing the lead acquisition strategy for your auto body shop, there are several things to consider.  What will your call to action be?  What will you need to include on your landing page?  How many leads will you aim to attain in the first month?  When it comes to...

The top 5 advantages of content marketing for auto body shops

When you set out to market your auto body shop, the number of ways you could do it might seem overwhelming.  There’s direct mail marketing, email marketing, print advertising, online marketing, radio advertising, content marketing, and a whole bunch of other methods with equally specific terms.  However, if you boil...