In our last post, we discussed the importance of online reviews for businesses.Initially, the statistics might have seemed surprising.The infographic from AutoBody-Review.com revealed that 85% of consumers say that they do read online reviews for local businesses, while 65% of consumers are more likely to choose a business that has positive online reviews.
So what does that mean for your car dealership?
Well, it definitely changes how businesses should be thinking about their marketing strategies.Just a few decades ago, customer reviews weren’t nearly as accessible as they are today, thanks to the internet. Now that they’re much more prevalent, it’s important for your dealership to embrace this change and explore ways that you can use online reviews to your advantage.One of the best things you can do is to boost your number of positive online reviews.
Before any potential customers open your doors, they will have usually spent a portion of their time researching whether your shop is the right fit for them.Perhaps they’ve consulted their friends, family, and co-workers.Maybe they’ve taken a look at your website, along with the websites of your competitors.Maybe their insurance company has included your shop on a list for them to choose from.No matter how people are making the decision to come to your body shop, what’s important is that you develop a solid reputation in every area you can.
So you might be wondering what kind of impact online reviews can have on your business.The truth is that they are very important.
A large percentage of people these days rely on their smartphones and tablets for entertainment, news, social interactions, and many other needs.Here are some mobile statistics from SlickText that might surprise you:
·91% of adults have their mobile phone within arm’s reach 24/7.
·53% of American consumers use their smartphones to access search engines at least once a day.
·In 2013, tablets are set to outsell PCs and laptops.
·By 2014, mobile internet usage will overtake desktop internet usage.
·By 2015, 81% of U.S. cell users will have smartphones.