It is a multi-step process to boost your auto dealership online presence. The good news is that, if you have started to create landing pages for the calls to action on your website, then you are well on your way towards strong lead generation. If you’re not familiar with the term, a landing page is simply a page on your website that is dedicated to capturing lead information. It is the page that your call to action will link to, providing your website visitor with a platform to provide their contact information in exchange for your special offer or service.
A good landing page can mean all the difference for your dealership’s lead acquisition. When you have an unappealing, ineffective landing page, your website visitor will probably click off of it right away. To give your page (and car dealership lead database) a fighting chance, develop a page that would appeal to you, if you were the customer.