Monthly Archives: September 2013

The DOs and DON’Ts of an auto dealership landing page

Do and dont 300x150 The DOs and DON’Ts of an auto dealership landing page

It is a multi-step process to boost your auto dealership online presence.  The good news is that, if you have started to create landing pages for the calls to action on your website, then you are well on your way towards strong lead generation.  If you’re not familiar with the term, a landing page is simply a page on your website that is dedicated to capturing lead information.  It is the page that your call to action will link to, providing your website visitor with a platform to provide their contact information in exchange for your special offer or service.

A good landing page can mean all the difference for your dealership’s lead acquisition.  When you have an unappealing, ineffective landing page, your website visitor will probably click off of it right away.  To give your page (and car dealership lead database) a fighting chance, develop a page that would appeal to you, if you were the customer.

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Repair your broken auto dealership website in 5 easy steps

repair 257x300 Repair your broken auto dealership website in 5 easy steps

Okay, be honest: how is your auto dealership website performing?  Are you getting plenty of traffic and leads or are you disappointed to report that your website is performing poorly?  If you’re experiencing the latter, don’t worry—a number of our automotive clients originally came to us with the same problem.  As experts in the field of auto dealership marketing, at Stratosphere Studio we’ve been able to turn our clients’ websites into effective arenas for customer-building.

To help you improve your auto dealership website’s performance, here are the 5 steps that we recommend:

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Auto dealership marketing questions answered: what is a call to action?

call to action 300x200 Auto dealership marketing questions answered: what is a call to action?

In our mission to help auto dealerships improve their marketing strategies, we’ve gotten this question many times at Stratosphere Studio: “What is a call to action?”  Are you asking yourself the same question?  Let me help clarify: a call to action is simply a line or button on your car dealership website that entices your visitor to click for a special offer or service. 

Are you confused about why a call to action might be useful for your auto dealership website?  To help you understand the benefits of a call to action in relation to your lead acquisition campaign, keep reading!

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