Monthly Archives: October 2013

Auto dealership marketing: how to know what’s working and what isn’t

auto mechanic 300x199 Auto dealership marketing: how to know what’s working and what isn’t

As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how best to make repairs.  As a firm that specializes in digital marketing for auto dealerships, we at Stratosphere Studio know that managing the marketing for a car dealership can be just as much of a challenge—particularly if you can’t tell what’s helping to bring in more business and what isn’t. 

To give you a better idea of what’s working in your auto dealership marketing strategy and what isn’t, the best thing you can do is to implement tracking.

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Increasing your auto dealership sales with calls to action

call to action 2 300x263 Increasing your auto dealership sales with calls to action

If you’ve been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website.  When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in.  At Stratosphere Studio, we’ve found that the best way to keep your website in top-notch shape is to have an excellent website design, a strong content marketing plan, and strategic calls to action.

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Should I use Facebook in my auto dealership marketing?

facebook 300x140 Should I use Facebook in my auto dealership marketing?

At Stratosphere Studio, we strongly recommend that you make the quality of your website a priority before you dive into social media.  In our research, we’ve seen too many auto dealerships with strong social networking strategies, but very poor websites.  If your website looks great, is optimized for search engines, and has plenty of excellent content, then definitely give social networking a shot.

With all the social networking avenues available to auto dealerships, it can be tricky to choose exactly which paths to take.  What might work well for one dealership might not work for another.  When it comes to social networks, one of the most reliably successful platforms is Facebook.  These days, it’s hard to find anyone who isn’t using Facebook.  And people are using it more often to follow their favorite businesses in order to learn about special offers and helpful information.  If you’re ready to explore Facebook’s potential, then you should go for it.  

To get the most out of Facebook for your auto dealership, follow these tips:

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