Monthly Archives: November 2013

What is content marketing for auto dealerships?

content2 300x214 What is content marketing for auto dealerships?

Are you familiar with the term “content marketing”?  Content marketing is a strategy in which businesses focus their energy on providing useful, relevant content to their consumers.  It’s starting to become a popular method of generating more business for numerous trades, including the automotive industry, because it allows you to gradually earn the trust of your demographic, increasing the likelihood that they will become customers of your business.  Auto dealerships can benefit a great deal from this viable and effective form of marketing, turning their businesses into rich sources of valuable information to their consumers.  Plus, since not many car dealerships are doing this yet, you can easily outshine your competition.

Before you jump on board, there are some things you should know about this particular form of marketing:

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Lead acquisition 101: offering incentives to your auto dealership website visitors

 Lead acquisition 101: offering incentives to your auto dealership website visitors

At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads.  Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern.  Do you have the same worry about getting more leads for your car dealership?  If so, I’m here to let you know that your business’ website is one of the best tools you can use towards building your lead database substantially.

To convert your auto dealership website visitors into leads, use strong calls to action.
In previous posts, we’ve addressed how you can improve your website traffic using keyword and design tactics, but the next step is to convert your new visitors into leads.  The best way to do this is by posting a “call to action,” which is basically a line or button on your website inviting your visitors to take action.  You could encourage them to do something as simple as give you a call or you could provide a special offer.  By offering a great incentive, you increase the likelihood of capturing your visitors’ contact information for your lead database.

If you are looking for some inspiration, here are some incentives that might appeal to your auto dealership website visitors:

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Our top tips for branding your auto dealership online

branding2 300x225 Our top tips for branding your auto dealership online

Eventually, nearly every auto dealership in this country finds itself in a serious discussion about branding.  This might happen when the dealership is just in the developmental stage or it might happen well after the business has been established and maybe just needs a fresh face.  The automotive industry is large and well-saturated.  As you know, it’s easy to find multiple car dealerships in nearly any town you might encounter.  Therefore, it’s important to distinguish your dealership from all the others.  With the right branding, you can accomplish this in no time—especially if you take advantage of the many branding opportunities available to you online. 

To help you get started on your auto dealership’s online branding campaign, follow these easy guidelines:

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