Monthly Archives: December 2013

Online marketing vs. outdoor advertising: which should your auto dealership choose?

billboard 300x224 Online marketing vs. outdoor advertising: which should your auto dealership choose?

Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself.  With so many media options available these days, it can be a real challenge to determine how you might best allocate your marketing budget.  Dealerships often try a little bit of everything—an ad in the local newspaper, a billboard, a TV commercial, and maybe a radio spot.  Some car dealerships also try placing some Google ads, but aren’t aware of what other options are available for advertising online.  Dealership also tend to be very skeptical as to how online marketing stacks up against old stand-by advertising outlets.

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Online marketing vs. television: which should your auto dealership choose?

question mark icon 300x300 Online marketing vs. television: which should your auto dealership choose?

When our auto dealership clients first come to Stratosphere Studio for their digital marketing needs, they are sometimes concerned about how online marketing compares to older, more familiar methods, like TV, radio, or print advertising.  Even some of the biggest auto dealerships in the country are very careful with their marketing budgets, which is understandable.  Of course you want to know that you’re putting your money towards a media outlet that will be successful.  So, what should your auto dealership choose?  As an agency that specializes in marketing tactics for the automotive industry, we’ve conducted extensive research and found that digital marketing has remarkable advantages over other types of advertising for auto dealerships. 

If you are trying to decide between online marketing and television advertising for your car dealership, here are the biggest reasons why we recommend going digital:

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How much would online marketing cost my auto dealership?

 How much would online marketing cost my auto dealership?

Sometimes it can be a real guessing game trying to figure out how much money your auto dealership should spend on marketing in order to generate more business.  There’s always the fear that you might not spend enough and would risk not reaching anyone.  Then again, you could spend too much and waste your money on unsuccessful tactics.  Deciding how to spend your marketing budget is a big deal for any business, regardless of whether you’re a tiny shop that is just starting out or a booming chain that is well-established.  If you invest your marketing budget carefully and in the smartest media outlets for your dealership, you have the opportunity to boost your profit dramatically.

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