As an agency that specializes in marketing for the automotive industry, we know that auto body shop owners wear many hats.They often field customer questions, oversee most repairs, and even try to do all their own marketing.It can leave you with too much to do and very little time to accomplish it all.Fortunately, as the opportunities for marketing online increase, more and more tools are becoming available to us every day to help get it all done.Last week, we talked about various programs online that are great for collision repair marketing.This week, we want to tell you about some useful apps you may want to try that can help increase your marketing productivity and success.
1.Hootsuite.If you are taking advantage of some of the social media platforms out there, like Facebook, Twitter, and Google +, Hootsuite will save you a lot of time and energy.It’s an all-in-one platform that allows you to manage your social networking pages, schedule posts, and even monitor your traffic.Save yourself from having to log into multiple accounts throughout the day and just run Hootsuite, instead.The free plan is perfect for many businesses, but you can also upgrade to a paid account if you need more features.
If you are just starting to dive into online marketing strategies for your auto body shop, you might be overwhelmed with all there is to keep track of.Even seasoned collision repair marketing professionals can easily get bogged down with the many details involved in effective online marketing campaigns.First, there are your website updates and your regular blogs to post.Then there’s Facebook and Twitter and any other social media you participate in.And finally, there’s trying to track the results of everything you’re doing to ensure that you’re tactics are paying off.People use many different methods to organize all of these tasks and their corresponding data, but it’s important to find what works for you.In most cases, it’s best to keep things as simple as possible, for sanity’s sake.To help you keep track of your shop’s online marketing, here are some tools you should try:
When we begin working with new auto body shop clients at Stratosphere Studio, blogging is a major priority because it has proven to be an extremely successful marketing strategy.So, understandably, one of the first questions we tend to hear from our new clients is, “When will we see results?”As with any business relationship, we want to deliver impressive results as quickly as possible.However, blogging can take some time to pay off.When it does, though, all of our auto body shop clients are pleased with the increased number of website visitors, leads, and business that blogging brings them.
If you’re interested in blogging for your auto body shop, here is what you need to know about the amount of time it takes to see results: