At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing.Too many of you are strapped for time, since you’re pulling double- and even triple-duty, taking on everything from servicing customers to hiring technicians and from repairing cars to ordering supplies.You’ve got your hands full.It’s very easy for marketing to fall onto the back burner during the busiest times.Yet, if you’re taking the time to read this right now, then you know how valuable marketing is to your business.After all, if a collision repair shop wants to have a successful future, it must have a solid marketing plan under its belt.But what if you barely have time to sleep, let alone advertise?
We’ve heard this question from many, many different collision repair shops, so we understand your frustration.The best thing you can do is to prioritize your efforts, from most important to least important, taking on each strategy as time allows.To help you prioritize, here is the order in which we recommend you work:
In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers for decades.Maybe you believe that it will impress customers and help you look more professional.Maybe you’re simply out of ideas for how to brand your business.Well, I want you to take a step back and re-think your collision repair marketing strategies.What clichéd taglines are you using?What generic photos litter your website pages?How genuine is your writing voice?In this age of internet marketing, your answers to these questions can mean the difference between real success and utter failure.
Why?Because people don’t respond to generic; they want products and services that stand out among all the others.I don’t need to quote statistics in order to convince you of this—just think about your own experience as a consumer.Think about the products you see every day, like an Apple iPhone, a Ford truck, a Starbucks coffee.When you think of these things, it doesn’t take much effort to conjure up a distinct image, a logo, and a backstory.A major reason why these companies have been so successful is that they’ve built upon the stories of who they are.
At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial paperwork, and so much more. On top of all that, you are likely the solo marketing department for your shop, which leaves you with very little time to accomplish much. Therefore, you’re probably looking for ways to maximize your time. One of the ways that you can increase your efficiency is to eliminate any unnecessary or dysfunctional areas in your marketing plan. For plenty of body shops, their social media choices come into question during the busiest times of the year. Some shops are spread too thin, trying to participate on every social network available. Some are only on Facebook, but wonder if their time could be better spent elsewhere.
If you’re currently debating between two of the top choices for body shops—Google+ and Facebook, here is what you should keep in mind:
Facebook is still the king (in terms of numbers).
At present, there is still a significant difference in the number of users on each network. Facebook is at over 1.15 billion monthly users, while Google+ is at 343 million. Now, the number of Google+ users is certainly considerable and something to pay attention to, but it doesn’t yet compare to Facebook’s powerful rankings.