Monthly Archives: July 2014

4 easy ways to track your collision repair shop’s special offers

graph 300x227 4 easy ways to track your collision repair shop’s special offers

If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you!  Special offers are a smart strategy for boosting your business.  Now that you’ve made your promotions available and you’re starting to see the results in additional customers, you might be a little overwhelmed by all the information you’ll need to keep track of.  As a method for getting people in the door, promotions are a useful tool.  But if you’re like many of our collision repair shop clients, you might be wondering what the best strategies would be for tracking the success of such a tool?

While it can be time-consuming to keep track of every offer you provide, this information can be extremely helpful in your long-term collision repair marketing strategies.  You’ll be able to learn which offers are most appealing to your customers and this will help you to make more informed marketing decisions in the future.  To help you in tracking your body shop’s special offers, here are 4 easy steps we recommend you follow:

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How to add mobile marketing to your collision repair marketing plan

apps2 300x200 How to add mobile marketing to your collision repair marketing plan

Since the invention of the smart phone, our lives have never been the same.  Everywhere you look, people are constantly making use of mobile technology.  We get news alerts on our phones, social network updates, text messages, emails, and so much more.  More businesses are starting to employ methods that allow patrons to pay for services by scanning a bar code on their phones.  The average restaurant-goer is now as crucial for reviews as a highly-respected food critic, since posting food photos has become a favorite national pastime.  Mobile usage has increased exponentially in just the last decade and it has opened many doors for businesses in how to communicate creatively with customers.

What about auto body shops and mobile marketing?
As a body shop, you might be wondering whether mobile marketing might be effective for your particular business.  After all, people tend to elect your services on a sporadic, as-needed basis.  Does this mean that you can’t use mobile marketing to your advantage?  If this is a concern for you, let me reassure you that mobile marketing can be a major asset for any business in the automotive industry.  Here are some great ways to add mobile opportunities to your collision repair marketing plan:

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Should I use Instagram in my collision repair marketing?

Instagram 300x300 Should I use Instagram in my collision repair marketing?

With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in.  Of course you want to be as effective as possible in marketing your shop, but you don’t want to spread yourself and your marketing efforts too thin.  It can be tempting to take part in every social network you can get your hands on, but that is a major mistake that we see many body shops make.  The key to social media marketing is to pick and choose your outlets very carefully.

One of the most popular social sites this year is Instagram.  It reaches a wide range of demographics and provides a unique opportunity for communication through the use of photography.  If you are thinking about using Instagram in your collision repair marketing, here’s what you should consider:

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