Augmented Reality as a way to increase customers

Our belief is that augmented reality is going to be as much of a necessity of modern e-commerce and retail as the cash register is. This is one of those future technologies which is quietly making its way into our daily lives. Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.Visuals are an important part of advertising, so it’s not surprising that so many companies have jumped on the augmented reality bandwagon, offering tools that visualize their products in a magical and memorable way. Here is one example of how BMW is using augmented reality to advertise their Z4: