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Quality vs. Quantity When Blogging for Repair Shops

Anytime you Google inbound marketing and the benefits of blogging for your repair shop, you’re going to come across this age-old debate: quality vs. quantity. If you’re inexperienced in the marketing world, chances are you’re going to get frustrated reading pages and pages of content obsessing over this idea.

There’s always the question, “should I write more content that isn’t the strongest, or should I write less content of higher quality?” In a perfect world, we would tell you to write less content at super high quality. But unfortunately, it isn’t a perfect world and you’re going to have to put in some work for your blog.

Quality vs. Quantity When Blogging for Your Repair Shop

While this isn’t ideal, setting up your repair shop’s blog is going to take extreme effort and time. For you to grow your blog, you will need to spend lots of time researching topics related to your industry – this being the repair industry. Picking topics and ideas can seem a little daunting, but there are ways to beat the stress.

Being in the repair industry, your shop needs to focus on topics customers are searching for. A great way to come up with topics to write about is by brainstorming ideas. A lot of people find brainstorming intimidating, but here are some ways you can brainstorm a list of topics:

• Frequently Asked Questions
• Round Table Discussions
• What is happening in the industry
• Common Problems
• How To lists
• Google Autofill Searches

These are all solid ways for you to come up with ideas for content. Once you have a good handle on things you want to write about, comes the hard part. Blogging for repair shops is going to be about consistency.

When to Post when Blogging for Repair Shops

When you start blogging for repair shops, you should try to post at the very least once a week. If you have the time, you should try to post once every day until you have built up enough information your customers will appreciate when visiting your shop. You are basically building out your own Wikipedia page for your repair shop.

Once you have gotten to a point where your blog has covered enough topics, you can begin regularly posting once a week. As a rule, you should try to always post something at least once a week, however, this is where the quality vs. quantity comes into play. Just because we say you need to post once a week, does not mean you should post a short, silly, 300-word blog post. You want to be putting quality blogs out there every week.

Take your time and do your research. If you notice customers have been coming in asking very similar questions, write about it. If you’re seeing popular trends within your industry – write about it! As long as you are helping answer someone’s question or talking about a relevant subject, you’re all set. Try to stay away from blogs about recipes or lifestyle that don’t fit what your repair shop is about. If you’re interested in sharing news about your shop or funny topics, leave that to social media. Social media sites like Facebook are the perfect place to share information and topics that don’t fit into a question or answer, quality format.

Look at the Results

The only way you are going to be able to master the quality of your blogging for repair shops alongside the quantity is to consistently check results. This means having some analytics tools to help you see where your views are coming from, who’s clicking on what, and how they become leads. There are tools like Google Analytics and Hubspot that allow you to do just these things. By using these tools, you will be able to see what title and content format are working best for your blog. If something isn’t quite working, you can regroup and make changes where they are needed.

How We Can Help

At Stratosphere Studio, we have a dedicated team of blogging experts. Our writers are able to become experts in the repair industry’s field. Every day, we are looking up new topics that are relevant and interesting for consumers of shops just like yours. We also have access to Hubspot as well as trained employees in Google Analytics. If you’re interested in blogging for your repair shop, but just don’t have the time or ability, reach out! We’d love to talk to you about your shop’s needs. Our team is always ready to take on another project. Just click the button below!

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5 of the Most Annoying WordPress Problems Your Repair Shop is Facing

As content creators and digital marketers, we have a lot of resources available to us to fit our inbound needs. You may be doing everything right in terms of your outbound marketing strategies but if you don’t have a solid website, what’s the point of it all? WordPress is an amazing tool to build and maintain websites for your repair shop. We even use it at Stratosphere Studio. But, nothing is perfect and even the best of tools have their downsides. Today, we’ll be discussion 5 of the most annoying WordPress problems your repair shop is probably facing.

Top 5 of the Most Annoying WordPress Problems

1. Too Much Plugin Customization

While WordPress allows its users a number of different themes for customization, the core product is very minimal in terms of design and theme offers. The backend is simple enough to understand when you’re working for your own Word press site, but when you start building out other pages and sites, it gets confusing. You start wanting new themes and plugins to make your site unique. If you want SEO, social media analytics, and other features to be special, you will most likely need to download different plugins. While plugins are super helpful, they can be quite costly and increase your setup and website launch time drastically.

Plugins can also hinder your ability to effectively participate in campaigns. Plugins don’t interact with each other like on other website platforms. This makes it harder to track your efforts and see where things are paying off and where they’re not. There are also just so many plugin options (over 40,000), it can be too difficult to figure out which one is for you.

2. Keeping up with Updates

One of the most common headaches you will experience while trying to manage your own WordPress site is how often the software will update. WordPress will roll out updates for lots of reasons including security updates, theme updates, and plugin updates. When WordPress updates its system, it can cause a lot of your super helpful plugins to stop working with your website and theme.

3. No Backup System

If you’re trying to manage your repair shop, chances are you don’t have a ton of time to dedicate to your website. This can be frustrating when something goes wrong with the site and you have to stop everything to deal with it. If you haven’t take the steps to put a backup system in place, there is a good chance you could look all of your data and information on your website since WordPress doesn’t have a backup in place for you. One wrong click and everything could disappear. The good news? You can purchase or find free backup systems for your site. The bad news? They don’t all work alongside some plugins and will require configuration.

4. Security Problems

WordPress uses something called an open source structure for several aspects of their sites. This means programmers or anyone can access a page’s source code and see how everything works and change it for their needs and share it with others.

While this is positive in the programming world and offers the ability to customize, it can leave your website vulnerable. Because all of your site’s code is available online, it makes it easy for hackers to invade.

5. Page Speed

WordPress is notorious for having slow page speed. Slow page speed can happen for a variety of different reasons. Internet connection, too many plugins, basic code, and bad servers are just a few. When you have to customize your site extensively, your computer can take longer to load. While this is an easy thing to deal with for your marketing team (if you have one), it can turn customers away, potentially costing you valuable leads.

How We Can Help

At Stratosphere Studio, we have a valuable team of online marketers and web designers who understand how to make things run smoothly. We want your repair website to be the best it can possibly be from form to function. Our team builds websites according to your needs and keeps them running smoothly for you to get your information out there and gather more leads. We’ll spend the time managing your sites content and success giving you more time to spend working on your business.

If you have more questions about how we can help you with your website problems, reach out. We’re waiting to listen to your shop’s story and get your website up and running. All you have to do is click the button below!

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Super Simple Ways Your Repair Shop Can Communicate with Leads via Email

We know reaching out to strangers can be intimidating. Following up with clients over email when a contact form doesn’t include a phone number or much information can be extremely intimidating. When your body shop receives leads via email, online through forms, or over the phone, not everyone knows how to properly reach out to those leads to get a response. Lucky for you, at Stratosphere Studio we a lot about how to communicate with leads via email.

So much of our time spent with digital marketing is about communicating. Communicating with clients, communicating with leads, communicating through social media, and just communicating with our brand. For you, we want to help you learn how to communicate with leads for your repair shop. Here are some super simple ways your repair shop can communicate with leads to make sure you’re connecting and bringing in new clients.

How to Introduce Yourself

Just like when you’re writing a story, you must have a grabbing opening line to persuade your audience into wanting more. A compelling introduction is the difference between an email being opened or phone call continuing and having something go straight to trash or being hung up on. Let’s talk about email introductions for your repair shop to communicate with leads via:

If someone submits an inquiry on your website about a collision estimate, scheduling an appointment, or simply inquiring about your company, you need to pique their interest as they move throughout their buyer’s journey.

For Someone Who’s Trying to Learn More:

Someone who is trying to figure out if your repair shop is the best choice for them they are going to need more information. They were intrigued enough before to give you their email, so follow up! In your subject line, try writing things like this:

  • “Is your car in need of [this service]?”
  • “Did you know we offer free estimates?”
  • “Have you heard your seatbelts need to be inspected? Check out our blog to find out why.”
  • “Have you read our eBook on [this service/repair]?”

 These are all great options to keep those soft leads updated. It will help keep your business in their minds as they are looking for what they need. Just make sure you have the content to further educate.

For those who have scheduled an appointment or are looking for an online estimate, the subject line should be very straightforward. They’re really only looking for confirmation that you saw the form they filled out. In your subject line, try:

  • “Scheduling Update for Your Vehicle.”
  • “Update for your Collision Estimate.”
  • “Your Estimate is Here!”
  • “Thank you for Scheduling Your Appointment!”

Subject lines like these are super simple and to the point. They submitted their inquiry and are already waiting for your response, so these subject lines will answer their question.

Greetings and Opening Line

Because you’re writing to your clients as part of the auto industry, you can afford to keep the conversation relaxed. They’re really only looking for the briefest message containing answers to their questions. Stick with a “Hello [Name].” We also recommend reaching out to them with their first name. While it may feel different, it is becoming super common and because you’re in a relaxed industry, it will feel more natural to the recipient whether you contact them via phone or email.

Your opening line should always start with the information related to your audience. In this case, you are reaching out to someone who has potentially submitted for an online estimate. Your opening line should look something like this:

 

“Your recent submission for an online car estimate for [information about car] was viewed by our team members here at [repair shop name].”

 

This lets them know the reason they reached out has been validated. Make to follow that opening line with information about when they can expect their estimate or a phone call. This is the best way to explain your reason for reaching out. This is also an opportunity to provide them with reading material such as awesome blogs from your website, downloadable eBooks, or links to other services that might intrigue them.

Working out The Kinks

As we said earlier, communicating with leads via email can be stressful if you’re not used to it. But more often, people prefer to talk and set things up through email. The more you do it, the easier it will be. At Stratosphere Studio, we want to help you figure out the steps best for you. If you’re nailing the emails to leads but are lacking in areas like providing beneficial content in the emails, let us know! We love the collision repair and body shop industry. We’re experts! Our team is dedicated to helping you with email blasts, advertisements, content creation, and more. If this sounds like something you need, reach out! We’d love to hear your story.

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4 Advantages of Adding Video to Your Auto Repair Website

Have you ever heard the phrase “show, don’t tell?” We bet you have. Today, we want to talk about the importance of that phrase and how it applies to video marketing for your website. There are so many advantages of adding video to your auto repair website. According to WordStream, 87% of online marketers use video content and one-third of online activity is spent watching a video. The simple fact is that people are enjoying video content more and more. It’s easier to get the information you need/want from a video than reading pages and pages about it.

Why Adding Video to Your Auto Repair Website Will Increase Your Success

According to VideoBrewery, 46% of online video viewers take some action after viewing an ad or video. Wouldn’t you want your visitors to see a video about your shop and its services, then fill out a form to become a lead? We think most auto repairs shops would. That is why we want to talk to you about the advantages of adding video to your auto repair website! At Stratosphere, even we are about to embark on our own video journey (so stay tuned).

Better Brand Representation

Almost everything is done online these days. From shopping to working to communicating and so much more. While this is great for our day-to-day lives, it can be difficult for online users to associate names with faces through all the content being thrown out there. If you truly want your auto repair shop to stick out from your competitors in the area, video is a great way to represent and showcase your brand. Emotions and experiences connect people. The more you can get video of your shop’s processes, employees, techniques, or even updates in front of your audience, the more trustworthy and human you appear.

Video will display your brand’s personality. Maybe some of your shop guys have a great sense of humor and love talking about what they do. So, put them on camera to talk about your business! It builds a sense of who you are. People love hearing about what others are passionate about and what better way is there than to capture it on video.

Improves Google Ranking

If you look at Google’s ranking factors, you see they look at quite a few things (okay maybe hundreds of things). Two important things they look at are multimedia and a user’s “dwell time.” Video is a strong content quality signal that alerts Google to a relevant source of material as it combs through your site. “Dwell time,” is how long a visitor stays on your website. Google is looking to see the time spent on the pages of your site because, well, the longer the better. Longer = quality content in this world. A video is a great way to capture and keep a visitor’s attention.

Showcase Your Best Side

You always want to show-off the best parts about your business. You know your repair shop has the best tools in the area, the best technicians, and the best overall operating space. So, why not let your customers see that side? When looking at the advantages of adding video to your auto repair website, this reason alone should grab you. What’s great is that video content doesn’t need to be long. Most users will only sit and watch a video for 3 minutes or less.

This could be as simple as a quick video explaining what you’re working on for the day, how you do something, displaying updated tools, or introducing different employees every week. When your customers see you at work, they will trust that you do a bang-up job!

Display Previous Customers’ Testimonials

If you have a hard time saying it yourself, have someone else do it! At Stratosphere, we talk all the time about getting reviews for your business. Well, why not get them on video! As long as you ask permission first, have some happy customers share why they love coming to your shop on-screen. It will help humanize your business and shed light on everything you’re doing right. Real people sharing real reviews will bring a level of truth you just can’t get through a Facebook post alone.

Have We Sold You Yet?

We only listed 4 to save you time, but these were just a few of the advantages of adding video to your auto repair website. If you would like to learn more about how to shoot video or having someone do it for you, reach out! We could talk to you all day about how much we love video marketing. If you have a camera (phone or otherwise), you’re ready. But, if you need some extra help, we’re here! We’d love to hear what ideas you have for your repair shop. And, as we mentioned earlier, we’re breaking into it ourselves. Keep an eye out for some short videos coming your way soon.

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