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Should I Claim My Repair Shop’s Google My Business Listing?

Google is a machine. We mean that in the obvious sense that it exists as a technological tool to help those using the internet and the sense that it is constantly working – turning out answers, websites, tools, directions, videos, images, and so much more. Google is probably the tool most internet searches turn to when they’re looking for answers to their questions. This is why it is so vital to your repair shop’s business to claim what is called a Google My Business Listing. If you don’t know what a Google My Business listing is, then today, we at Stratosphere Studio are going to explain it and tell you why you should claim it for your repair shop.

What is Your Google My Business Listing?

Google My Business is a free tool your repair shop can use to manage your online presence. This means, any information out there about your business on Google Maps, in Google Searches, or images can be managed through this tool. When you take the time to claim your repair shops Google My Business Listing, you’re verifying that you are the actual company and that you are an authority. Claiming this listing lets you tell your audience your story.

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How to Improve Customer Service at Your Repair Company

Think of times you’ve been to a business and didn’t receive the attention you thought you deserved. Maybe you were into getting a product or service, but the person assigned to help you was underprepared, disinterested, or plain rude. You were probably turned off to that product or business after that experience.

How each company defines customer service is different, but the main principle remains the same across the board – efficiently respond to all customer requests in a polite and professional manner. You may have noticed we said “all” customer requests. This means you should respond to every negative, positive, and in between reviews, comments, requests, and more. Creating a process that resolves friction between business and consumer is a concrete method of keeping customers satisfied.

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How to Effectively Post to Social Media for Your Repair Business

We’ve done several posts before on the importance of posting to social media for your repair business. Social media is the perfect platform for enhancing your brand and reaching your audience on a conversational and informative level. Knowing how to post to social media and understanding social marketing is sure to boost your business. Besides, what’s today without someone Googling something on their smartphone or checking in on Facebook?

Today, we aren’t going to just define some terms for you; definitions can be boring. We really just want to talk to you about what you post to social media and what we find successful. Success on social platforms doesn’t come from just posting every day. It’s what, when, and how you’re posting that will really help you see a change.

How to Post to Social Media for Your Repair Business

We recently came across a Facebook page for an Auto Body repair shop and fell in love. The company, Best Body Shop of Wichita, KA, is doing pretty much everything any collision repair shop should be doing. Run by owner, Clay Hoberecht, the page features videos, before and after pictures, repair updates, live and pre-recorded videos, employee spotlights, company highlights, industry perspective, and so much more. The reason it’s so successful? It’s human.

Simply put, these are humans putting forth content for other humans. They’re passionate about what they do and there is no secret agenda behind how they post to social media. They just seem to genuinely want to share their stories with their audience. We’ve said this before so many times – at the end of the day, your inbound marketing strategy should be human centered.

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Quality vs. Quantity When Blogging for Repair Shops

Anytime you Google inbound marketing and the benefits of blogging for your repair shop, you’re going to come across this age-old debate: quality vs. quantity. If you’re inexperienced in the marketing world, chances are you’re going to get frustrated reading pages and pages of content obsessing over this idea.

There’s always the question, “should I write more content that isn’t the strongest, or should I write less content of higher quality?” In a perfect world, we would tell you to write less content at super high quality. But unfortunately, it isn’t a perfect world and you’re going to have to put in some work for your blog.

Quality vs. Quantity When Blogging for Your Repair Shop

While this isn’t ideal, setting up your repair shop’s blog is going to take extreme effort and time. For you to grow your blog, you will need to spend lots of time researching topics related to your industry – this being the repair industry. Picking topics and ideas can seem a little daunting, but there are ways to beat the stress.

Being in the repair industry, your shop needs to focus on topics customers are searching for. A great way to come up with topics to write about is by brainstorming ideas. A lot of people find brainstorming intimidating, but here are some ways you can brainstorm a list of topics:

• Frequently Asked Questions
• Round Table Discussions
• What is happening in the industry
• Common Problems
• How To lists
• Google Autofill Searches

These are all solid ways for you to come up with ideas for content. Once you have a good handle on things you want to write about, comes the hard part. Blogging for repair shops is going to be about consistency.

When to Post when Blogging for Repair Shops

When you start blogging for repair shops, you should try to post at the very least once a week. If you have the time, you should try to post once every day until you have built up enough information your customers will appreciate when visiting your shop. You are basically building out your own Wikipedia page for your repair shop.

Once you have gotten to a point where your blog has covered enough topics, you can begin regularly posting once a week. As a rule, you should try to always post something at least once a week, however, this is where the quality vs. quantity comes into play. Just because we say you need to post once a week, does not mean you should post a short, silly, 300-word blog post. You want to be putting quality blogs out there every week.

Take your time and do your research. If you notice customers have been coming in asking very similar questions, write about it. If you’re seeing popular trends within your industry – write about it! As long as you are helping answer someone’s question or talking about a relevant subject, you’re all set. Try to stay away from blogs about recipes or lifestyle that don’t fit what your repair shop is about. If you’re interested in sharing news about your shop or funny topics, leave that to social media. Social media sites like Facebook are the perfect place to share information and topics that don’t fit into a question or answer, quality format.

Look at the Results

The only way you are going to be able to master the quality of your blogging for repair shops alongside the quantity is to consistently check results. This means having some analytics tools to help you see where your views are coming from, who’s clicking on what, and how they become leads. There are tools like Google Analytics and Hubspot that allow you to do just these things. By using these tools, you will be able to see what title and content format are working best for your blog. If something isn’t quite working, you can regroup and make changes where they are needed.

How We Can Help

At Stratosphere Studio, we have a dedicated team of blogging experts. Our writers are able to become experts in the repair industry’s field. Every day, we are looking up new topics that are relevant and interesting for consumers of shops just like yours. We also have access to Hubspot as well as trained employees in Google Analytics. If you’re interested in blogging for your repair shop, but just don’t have the time or ability, reach out! We’d love to talk to you about your shop’s needs. Our team is always ready to take on another project. Just click the button below!

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