We’ve done several posts before on the importance of posting to social media for your repair business. Social media is the perfect platform for enhancing your brand and reaching your audience on a conversational and informative level. Knowing how to post to social media and understanding social marketing is sure to boost your business. Besides, what’s today without someone Googling something on their smartphone or checking in on Facebook?
Today, we aren’t going to just define some terms for you; definitions can be boring. We really just want to talk to you about what you post to social media and what we find successful. Success on social platforms doesn’t come from just posting every day. It’s what, when, and how you’re posting that will really help you see a change.
How to Post to Social Media for Your Repair Business
We recently came across a Facebook page for an Auto Body repair shop and fell in love. The company, Best Body Shop of Wichita, KA, is doing pretty much everything any collision repair shop should be doing. Run by owner, Clay Hoberecht, the page features videos, before and after pictures, repair updates, live and pre-recorded videos, employee spotlights, company highlights, industry perspective, and so much more. The reason it’s so successful? It’s human.
Simply put, these are humans putting forth content for other humans. They’re passionate about what they do and there is no secret agenda behind how they post to social media. They just seem to genuinely want to share their stories with their audience. We’ve said this before so many times – at the end of the day, your inbound marketing strategy should be human centered.