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Inbound marketing for body shops (how it works)

In the upcoming March edition of the collision industry’s leading social media channel “Collision Hub” asked me to do a guest expert article on blogging for body shops for their latest issue of “The Hub”. In that article I mention doing a demonstration of the inbound marketing process for body shops. Here is that demo:… Read more »

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How do you know if your business and brand are on the right path?

Is your business, branding and marketing on the path to success? First let me tell you this is not a SEO keyword building, 5 quick tips and then click on a landing page kind of article. Those certainly have their place and I will definitely be churning them out. In fact Hubspot’s keyword grader is… Read more »

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Dealerships: sell more cars using these internet marketing techniques

Every dealership has a website, and every dealership has an online inventory. In fact most dealerships have a full time Internet manager. It’s also no secret that nearly everyone searches online before buying a new or used car. So how do you lead these shoppers to your site, to your inventory, and then most importantly… Read more »

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What the hell is content marketing?

I’m glad you asked.  Content marketing is the production and publishing of topical information relevant to the business you are in. This can come in many many forms such as slide shows, white papers, video, e-books, blog posts, webinars, podcasts, etc. The purpose of these publications is to get found by your prospects, inform them… Read more »