If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there. It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in this. Maybe you’ve just completed a spurt of inspiring articles about paint work or dent repair and now you’re like, “What next?” If you’ve been writing for a few years, you might even be wondering if there’s any collision repair content left to cover. We’ve heard this before: “But I’ve already addressed every body shop topic there is!” Don’t fret—there are ways to keep coming up with new auto body blog posts even after years of writing. Just try out the following tricks:
1. Brainstorm with your crew. Get the shop together for an hour and invite everyone to call out every question they’ve ever heard from customers. If you haven’t already been addressing customer questions in your collision repair blog writing, this is one of the best things you can do to generate more website traffic for your shop.
When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works well for your shop. If you are still fairly new to content marketing and blogging for your business, though, don’t worry—you’ll get the hang of it in no time. There are many helpful tricks to writing for an auto body shop, but it’s best to start at the foundation.
For all of you blogging newbies and even you seasoned pros who want a refresher course, here is the anatomy of a good collision repair blog post:
1. Always start with a question. When writing any blog post, think of what question you want to answer. You can tackle a question that your customers frequently ask or you can get inspiration from Google. The genius of starting with a question is that it instantly puts you in the mindset of your customer, fueling your ability to write content he or she might be looking for online. Be sure to focus on one question at a time, even dividing it into multiple blog posts, if you have enough details to provide. Always remember that Google rewards quality content, so don’t get lost in trying to squeeze in all the right keywords. If you focus on your customer, you’ll get the pageviews you’re hoping for.
At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing. Too many of you are strapped for time, since you’re pulling double- and even triple-duty, taking on everything from servicing customers to hiring technicians and from repairing cars to ordering supplies. You’ve got your hands full. It’s very easy for marketing to fall onto the back burner during the busiest times. Yet, if you’re taking the time to read this right now, then you know how valuable marketing is to your business. After all, if a collision repair shop wants to have a successful future, it must have a solid marketing plan under its belt. But what if you barely have time to sleep, let alone advertise?
We’ve heard this question from many, many different collision repair shops, so we understand your frustration. The best thing you can do is to prioritize your efforts, from most important to least important, taking on each strategy as time allows. To help you prioritize, here is the order in which we recommend you work: