Content curation is helping us drive search engine optimization. Sites that use content curation usually update rather frequently, and search engines tend to reward these up-to-date sites by indexing them more often. Content curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.