Content Curation

Content curation is helping us drive search engine optimization. Sites that use content curation usually update rather frequently, and search engines tend to reward these up-to-date sites by indexing them more often. Content curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.

Content marketing Content Curation

To be successful with content curation in a business setting, it is important to display only the best, most relevant content possible. Not all content is created equal. Most readers are turning to content curation to help them sift through the information overload, and are only looking for the top pieces of content surrounding a particular subject, and will side step additional, erroneous information if it doesn’t stack up. Content curation can help your business become the thought leader on a specific topic that is valuable to your consumers.