I say this to all of our customers and prospects:
“if you are in business today, you are in the e-commerce business, so you had better get your strategy figured out and put in place right now, while the competition is still developing theirs”.
It does not matter if you are a plumber, a magician, an auto body shop, a lawyer, a fortune 500 company, your consumers are not only researching you and your competition online, they are looking for ways to transact with these companies online.
E-commerce traditionally covers companies who have online stores. When we talk e-commerce we are not limiting our thinking to online shopping cart sites.
Our E-commerce services include:
Attracting new visitors and traffic to your E-commerce site, helping you to develop your brand, and create ways for consumers to do business with you. We have advised national fashion brands on their branding strategies, creation of digital materials and videos and web analytics.
We have also coined a term we are calling “ME-Commerce” which is where customer driven content meets mobile and e-commerce. Think peanut butter meets chocolate to create the perfect desert. Click here to learn more in our ME-Commerce blog. We can help your business develop entire marketing programs and year long content marketing programs. Contact us for more info.
Electronic commerce or e-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. Using e-commerce, buyer and sellers can electronically exchange goods and services without the constraint of time or distance. The process of buying and selling is faster and consumers are able to find what they are looking for quickly.
E-commerce relies on technologies such as mobile commerce, electronic funds transfer and inventory management systems. Electronic commerce is generally considered to be the sales aspect of e-business but it can also be divided into categories such as:
- E-tailing or “virtual storefronts” on websites with online catalogs
- The gathering and use of demographic data through Web contacts and social media
- Electronic Data Interchange (EDI), the business-to-business exchange of data
- Business-to-business buying and selling