In many cases, the biggest goal for our auto dealership clients is to boost the number of leads they are getting on a monthly basis. This is a smart marketing goal, since the more leads you have, the more customers you have coming in each day. And the more customers you have coming in, the better off your dealership is doing. It’s a financially incredible cycle to be in, but the trick is to get the ball rolling strategically. For our top automotive clients, we’ve helped them to earn over 50 more leads per month. With dedication and smart tactics, you can earn the same success for your car dealership.
Here are some strategies you can implement today to start bringing in more leads:
The first step to successful lead generation requires excellent website design.
You want your visitors to see your website as a valuable resource for information. If visitors see your website as a resource, they’ll be more likely to stick around and check out more of your pages. The best way to do this is to start blogging. Don’t confuse this with divulging the details of your life. Blogging for business is very different from personal blogging and it is intended to answer the common questions your auto dealership customers ask. Use your website to address any concerns and questions your customers typically have.
Next, increase your web traffic.
It’s important to build a healthy visitor base, since this will increase your chances of converting visitors to leads. Once you have a site that visitors will value, you should invest your time into increasing traffic with the use of the proper keyword phrases. Be sure to examine each page of your website and set the right keyword phrases in place so as to allow your site to be picked up by search engines. As your search engine rankings increase, your number of website visitors will also increase.
Post enticing calls to action.
Be sure to include on nearly every page of your website what we refer to as “calls to action.” These are appealing offers that can transform your auto dealership website visitors into leads. A typical call to action could be a form for scheduling an appointment, a coupon for a discounted service, or even a downloadable guide. Don’t forget to track your results so you can see which offers are most appealing to your visitors. This will allow you to tailor your future calls to action based on those results.
Finally, don’t forget to follow up.
Do not wait more than 24 hours to respond to appointment requests and make sure that coupons and downloadable guides are available immediately. Apply your customer service know-how to make the online experience excellent for your new auto dealership leads.
Need help with your auto dealership marketing?
At Stratosphere Studio, we specialize in digital marketing for the automotive industry and offer a variety of affordable services, including blogging, social networking, website design, search engine optimization, and more. Tom, our company’s founder, once owned his own auto body shop before using his marketing expertise to help other shops. We’ve even been featured in Fender Bender for our knowledge of automotive marketing. If you need an agency to help your body shop, then be sure to contact us today. We’d love to help!
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