If you’ve started blogging for your auto body shop, then you’ve taken a great step towards drawing more traffic to your website. We’ve certainly discussed the value of blogging quite a bit here at Stratosphere, since we’ve seen what a healthy impact it can have on body shop business. So, perhaps you’ve started blogging, but you’re not seeing any results, yet. Don’t despair—there are plenty of things you can to do increase the number of people reading your blog.
Here are our recommendations for making your body shop blog more successful:
Make sure you’re providing the right content.
You might think that you’re writing about a topic that people would be interested in, but take a second look at your topics. Are you answering questions that customers frequently ask? Are you writing with a sympathetic voice? Are you putting enough time and energy into your posts? Since quality is everything when it comes to blogs, you want to be sure to keep yours both relevant and interesting.
Make sure your posts are visually appealing.
Instead of posting just a basic wall of writing, which is appealing to no one, try to space out your posts into manageable chunks. Use spaces, bolded words, and great images to make your posts easier on the eyes. Think of what kind of look might appeal to you and aim for that. Or do a little web surfing to see how others craft their blog posts and draw inspiration from the best ones.
Make sure your posts are the right length.
There’s a sweet spot somewhere between 500 and 700 words that works best for blog writing. Any less than that and you’ll risk not being picked up by Google. Any more than that and you’ll risk overwhelming your readers. Try to stick to the point and divide big subjects up into multiple posts.
Make sure that you’re including the right keywords.
This is an easy way to get more people to see your blog. It’s important to develop your blog posts with the keyword phrases in mind that you hope will attract readers. Think of what people would type into Google to search for what you’re writing about and include that exact phrase in your post. Another thing you can do is to write down the questions your customers are asking as they ask them. Their phrasing will help you know the wording you’ll need to use. Sometimes it’s easy in this business to get so used to terminology that not everyone may be familiar with, so take a step back to see what makes sense and what doesn’t.
Hire a professional digital marketing company.
At Stratosphere Studio, we specialize in marketing for body shops and can help your shop to get lots more cars per month with our blogging strategies. In fact, we’ve helped our top shops to earn over 50 more leads per month. If you’re tired of agonizing over your body shop marketing, then give us a try. We offer low-cost trial packages that can match any shop’s budget.