How to handle insurance questions on your auto body shop blog

July 4 2013

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The nature of the relationship between auto body shops and auto insurance companies can be a little delicate, at times.  Naturally, as two entities that have to work together so often, you might have some difficulties with each other.  Of course you want to keep the peace, but what do you do when a customer wants a candid response to an auto insurance question?  For instance, what if a customer asks you about the advantages and disadvantages of the Direct Repair Program?  At Stratosphere Studio, we’ve explored questions like this on our collision repair clients’ blogs.  It wasn’t simple to accomplish, but the content has become valuable information to their readers.

Are you ready to tackle auto insurance questions on your blog?  Here are some tips to help you craft entries that will assist your readers, while preserving your relationship with auto insurance companies.

Write from the consumer’s point of view.
This suggestion is important, regardless of what topic you’re discussing on your blog.  As a collision repair professional, you are accustomed to the ins and outs of body repair, which can make it tricky for you to think like someone on the outside.  For many people, the business of having their car repaired is foreign territory.  They don’t know what’s expected of them during the repair process and they’re not familiar with any of the technical terms you might use regularly.  So, when you tackle any questions about insurance on your blog, frame your answers in a way that honors what the customer really needs.

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Stick to the facts and be diplomatic.
The best way to handle any insurance question is to answer factually, while representing every side of the issue.  For instance, in response to the Direct Repair Program question, you could explain the factual advantages of choosing a DRP shop, but be sure to follow that with an explanation of the advantages of choosing a non-DRP shop.   

Start with the easy stuff first.
When in doubt, start with the easy questions and work your way up to the more difficult ones.  There’s no need to get into the nitty-gritty right off the bat.  Besides, it’s more likely that customers will want answers to basic insurance questions well before they’ll need to know anything more complex.  Listen to the customers coming into your shop each day.  What are they asking about?  Even if the questions seem very basic to you, address them.  They’re probably not as commonly understood as you might expect.

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If you need help getting your body shop blog up to speed, call Stratosphere Studio.
At Stratosphere Studio, we specialize in content marketing for auto body shops and can significantly boost your blog readership.  With our content writing, we’ve helped our collision repair clients to increase their lead conversion.   In fact, we’ve helped our top shops get over 50 more leads per month.  If you’re tired of agonizing over your body shop marketing, then give us a try.  We offer low-cost trial packages that can match any shop’s budget.

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