At Stratosphere Studio, when we talk to people about blogging for business, one of the first questions we usually hear is, “How am I going to find time to blog on top of everything else I’m doing for my car dealership?” Dealership owners wear many hats—from fielding customer questions to overseeing big repair jobs, from handling mounting insurance paperwork to managing payroll. With how busy your days are, it’s no wonder that you are feeling overwhelmed at the idea of adding yet another task to your already overfilled to-do list.
Before you dismiss blogging as something you just can’t fit into your busy schedule, take a deep breath and consider these suggestions:
1. Make blogging a priority. If you are handling your auto dealership’s marketing on your own, then it’s imperative that you make blogging a priority. The benefits that regular, quality blogging can bring to your business are endless. It is very much worth it to make blogging a priority for your shop, so shift some things around in your schedule to make it happen. Many auto dealership owners are already working overtime, so I know this is a lot to ask. Keep your eye on the prize, which is increased business. And just think—when you see your dealership’s profit increasing as a result of your efforts, perhaps you’ll be able to hire more staff to take some of the burden off your shoulders.
2. Switch your marketing tactics. Another thing you can do is to change up your auto dealership marketing tactics. If you find yourself spending a lot of time coming up with creative for print ads or shelling out money on radio or tv spots, transfer your energy to online marketing. Invest your time and money in your website instead—even if it’s just as an experiment. I guarantee that you’ll be impressed with how effective and much more cost-effective digital marketing can be for your auto dealership.
3. Call the marketing experts. Time is money and your hands-on time is essential when it comes to your auto dealership. Instead of sweating over how you’re going to market your business online, let a professional marketing company do it for you. At Stratosphere Studio, for instance, we specialize in digital marketing for the automotive industry. Tom, our fearless leader, had his own body shop before founding Stratosphere. We offer affordable marketing plans that include our professional blogging services. We have had tremendous success rates with our clients, bringing them over 30 more leads per month.
If you’re ready to significantly increase not only your website traffic, but also your customer base, then it’s time for you to begin blogging steadily for your dealership. Still don’t believe me? Then check out our top 5 reasons why you should be blogging.