In the upcoming March edition of the collision industry’s leading social media channel “Collision Hub” asked me to do a guest expert article on blogging for body shops for their latest issue of “The Hub”. In that article I mention doing a demonstration of the inbound marketing process for body shops. Here is that demo:
This is an example of a blog post for a body shop. You should write about topics like, the repair process, paint and finishes, how to spot a bad repair, how to pick a good shop, insurance questions, parts questions etc etc. You name it. And if you keep checking this blog we are going to be writing some blogs to help you with your own blogging, and inbound marketing.
Its also important to include a photo or two like this one:
When writing your copy, you need to remember that people are reading it on computer screens and will start to scan it if the copy is dense. When blogging, don’t get too hung up on what your teachers told you about paragraphs.
It is perfectly fine to break up your copy into little bite sized snippets like these. See how much easier this is to read?
Bold copy key points
Another readability tip is to bold out key points. If a reader is scanning your blog, you may want to call attention to certain areas. Think about the skimmers out there. What do you want them to glean from your post? This technique also draws in readers who were going to scan the article then found good stuff in there worth reading.
A couple of other important things I want to mention:
And finally the key to the blogging step in the inbound marketing process is to end with a clear call to action button. This is a button which leads to an offer. It is what takes the visitors at the top of your sales funnel and identifies which ones are read to move to the middle of the sales funnel. This button offers them some free premium content in exchange for filling out a lead from. You fill these out online all the time, but never noticed you were moving your way down into a sales funnel.