As an auto body shop, you can significantly improve your customer base with a well-managed website. When your website is in great shape, then you should have lots of web traffic per month, along with plenty of leads coming in. The best way to accomplish this is with a great website design, a content marketing plan, and the right calls to action.
What is a call to action?
A “call to action” is a line or link on a piece of marketing inviting the viewer to take action. It can be as simple as “Visit our website!” or “Call today!” Another version of a call to action involves an exchange of an offer or service in return for lead information. For instance, you could offer a free estimate in exchange for a website visitor’s contact information. You can then add that information to your contact database and include them in your lead nurturing campaign, which might involve follow-up emails or even phone calls. As you increase your number of leads, you can potentially increase your number of body shop customers. With every coupon downloaded or every appointment scheduled, you gain another car to repair in your shop. When you think of leads as cars, it translates into dollar signs.
What calls to action work best for auto body shops?
When it comes to creating a great call to action, you need to put yourself into your customers’ shoes. What would they be interested in? Customers often respond to special offers, such as discounts on parts and labor or on services. You could offer free estimates, free towing, or a discount on paint work, for instance. Customers also like online appointment scheduling, which is a perfect opportunity for lead acquisition.
Where should I use calls to action?
Calls to action are useful nearly everywhere in your marketing. They can go after blog posts (see ours below), on sidebars, in email messages, and even smack dab in the middle of your homepage. The trick is to avoid using too many on the same page, because you don’t want to dilute your message. If you make your page too crazy with calls to action, your customer might get a little overwhelmed and won’t want to click on any. One or maybe two per page should be fine. Another thing you could do is run tests on your calls to action to see which ones work better. As you discover what your customers respond to, you can tailor your messages and their locations in your marketing.
Need help with your auto body shop marketing?
At Stratosphere Studio we are offering a variety of affordable services to fit any body shop’s budget, including website design, SEO, social media campaigns, content marketing, and more. We specialize in marketing for auto body shops and are proud to work with some of the top shops in the U.S. We’ve even been featured in Fender Bender for our knowledge of body shop marketing. If you need an agency to help your shop, give us a call today or click the link below.