Phoenix Recovery Centers in Edgewood Maryland approached us about re-branding their entire organization to help them better attract new patients and ease the “sales” process. They told us that their first point of contact with a prospect is usually a mother who is at their wits end with a child or spouse who is out of control. They told us that the primary objective is to reach that mother and get her to call.
Our approach with this logo was to create a sence of calm, caring and assistance. We wanted the brand to reflect a “helping hand”, and built our entire branding campaign around this.