Search engines have become a core resource for individuals looking for a business, product, or service. Over the years, online search has reduced the need for traditional means of searching, such as yellow pages. Your business needs to adapt to the changes of the new consumer searching landscape.
Businesses no longer need to spend thousands of dollars on advertising in directories and magazines. Every business with a website has the potential to get found by more customers online through search engine optimization (SEO) and inbound marketing.
One crucial aspect of SEO is your keywords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. There are a few other core components to maximizing SEO including, Meta tags, title tags and Meta descriptions, content and localization.