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Should I use Instagram in my collision repair marketing?

With the many social media outlets available for body shops to use in their marketing these days, it can be confusing trying to figure out which ones to participate in.  Of course you want to be as effective as possible in marketing your shop, but you don’t want to spread yourself and your marketing efforts… Read more »

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Should I use A/B testing in my collision repair marketing?

Lots of collision repair shops we encounter at Stratosphere Studio have become much more sophisticated in their marketing techniques.  This is a wonderful trend that we’ve noticed and we’re happy to see it paying off in the form of higher traffic and increased body shop revenue.  As the automotive industry embraces more sophisticated marketing techniques,… Read more »

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Should I buy online ads to boost my collision repair marketing?

In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise.  You can go the old-fashioned route of print ads and coupon mailers.  You can go the expensive route of radio spots, TV spots, and billboards.  You can throw caution to the wind and rely solely… Read more »