Mechanical Repair Shop Values Data Derived from Geofencing

Paul Speck has owned Rivergate Muffler & Auto Repair in Madison, TN since 2017, when he acquired this 20-year-old shop that offers the full gamut of mechanical repair services. He made it through the pandemic and is now motivated to get new customers. He works on both domestic and Asian...

Should I buy online ads to boost my collision repair marketing?

In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise.  You can go the old-fashioned route of print ads and coupon mailers.  You can go the expensive route of radio spots, TV spots, and billboards.  You can throw caution to...

How to use honesty as a blogging tool in your collision repair marketing

If you are still fairly new to blogging for your auto body shop or if you’ve been blogging for a while and you’re looking for some fresh ideas, it’s always a good idea to revisit the automotive business from your customers’ perspectives.  When you put yourself in your customers’ shoes,...

The top 5 apps to assist with your collision repair marketing

As an agency that specializes in marketing for the automotive industry, we know that auto body shop owners wear many hats.  They often field customer questions, oversee most repairs, and even try to do all their own marketing.  It can leave you with too much to do and very little...

Auto Body Shop Blogging: 5 Ways You’re Doing It Wrong

As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t.  We scour numerous shop websites all over the country every week and monitor...