Google+ vs. Facebook: which social network is better for collision repair marketing?

At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial paperwork, and so much more.  On top of all that, you are likely the solo marketing department for your shop, which leaves you...

What is content marketing for auto dealerships?

Are you familiar with the term “content marketing”?  Content marketing is a strategy in which businesses focus their energy on providing useful, relevant content to their consumers.  It’s starting to become a popular method of generating more business for numerous trades, including the automotive industry, because it allows you to...

How do I use social media in my auto dealership marketing?

It’s become practically expected for auto dealership owners to use social media in support of their business marketing strategies.  In many ways, this is a great development, since social networking can contribute to boosting your website traffic and sales.   But how should a car dealership most effectively use social networking? ...

How will I market my auto dealership after Google encrypts keywords?

If you haven’t heard yet, I’m sorry to break the bad news to you: Google has decided to encrypt all keyword searches.  As a business owner who is doing everything you can to effectively market your auto dealership online, this will no doubt come as a huge disappointment.  At Stratosphere...

Off Page SEO scam exposed: Stop getting burned by your SEO Company.

How to spot bad off page SEO backlinking, and avoid getting scammed by your SEO company. This is a “here is how they getcha” article that needs to be written. I’m talking today about a major SEO scam that I see customers fall for all the time: Off page SEO...

How do I use social media for my auto body shop?

These days, just about everyone uses social media to support their business marketing strategies.  When used properly, social media can successfully boost your website traffic and customer base.   But how should a body shop use social media to be effective?  All it takes is a smart plan and dedication to...