Paul Speck has owned Rivergate Muffler & Auto Repair in Madison, TN since 2017, when he acquired this 20-year-old shop that offers the full gamut of mechanical repair services. He made it through the pandemic and is now motivated to get new customers. He works on both domestic and Asian...
Tag: lead generation
Utah Shop Owner Uses Geofencing Successfully in 3 Different Industries
TJ Gockley, the owner of Dent Master in Lehi, UT, is winning with geofencing, and not just for his body shop. In every case, it has worked work well for his body shop, RV/large truck repair business, and a cabinet distribution company. “When we were first approached about geofencing, we...
San Francisco Shop Getting Golden Results with Geofencing
Chris Alioto, co-owner of Alioto’s Garage with locations in San Francisco, Suisun City, and San Mateo, CA has been using geofencing with remarkable results for more than a year. “So, we got into geofencing because we've never really advertised. We never really had to because we have been here forever....
Geofencing Working for North Carolina Shop in Highly Competitive Area
Owner Brian Davies at Body Works Plus in Charlotte, NC, has 22 years in the body shop life. His career path was to become a mechanical engineer, so Davies isn’t afraid of new emerging technology. He knows the value of digital marketing, online reviews, landing pages, and targeted Facebook and...
Top 4 Reasons to Embrace Geofence Marketing
As a business owner, if you don’t stay up on digital marketing trends you can easily be left behind. In today’s world, it’s all about the customer—their buying habits, their online experience, and the reviews they write about your company. It’s not new, but many marketers have figured out how...
Smart ways to convert your collision repair website visitors into leads
When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads. Because lead generation is crucial for long-term sustainability for any business, we understand and appreciate our clients’ concern. Are you, too, concerned about acquiring more leads for...
What is lifecycle marketing for collision repair shops?
We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.” If you run a collision...
Troubleshooting 5 common collision repair shop marketing problems
One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales. This can be a huge frustration—especially when you’ve been devoting so much...
5 easy tips for staying engaged with your collision repair shop customers
As you have probably experienced yourself, people are bombarded with advertisements all day, every day. Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes. Advertising is unavoidable—especially in this day and age, with our increasingly immediate...
Collision repair marketing and the anatomy of a good blog
When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...