It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly. It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...
Tag: lead nurturing
5 things you should NEVER do in collision repair marketing
When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash. The reality...
How to write an eBook for your auto dealership
If you’ve been following our blog posts for a while, then you’ve become well-versed in the art of blogging, developing calls to action, and converting your auto dealership website visitors into leads. You probably know all about what kinds of incentives to offer to your website visitors in order to...
Lead acquisition 101: offering incentives to your auto dealership website visitors
At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern. Do you have the same worry...
Auto dealership marketing: how to know what’s working and what isn’t
As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how best to make repairs. As a firm that specializes in digital marketing for auto dealerships, we at Stratosphere Studio know that managing the marketing for a car dealership can...
Increasing your auto dealership sales with calls to action
If you've been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website. When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in. At...
What should I include on my website landing page form?
Are you currently working on the lead acquisition strategy for your auto dealership? There are several things to consider. For instance, what are your most enticing offers? What calls to action will you post? How many landing pages will you need? How many leads do you aim to attain in...
The DOs and DON’Ts of an auto dealership landing page
It is a multi-step process to boost your auto dealership online presence. The good news is that, if you have started to create landing pages for the calls to action on your website, then you are well on your way towards strong lead generation. If you’re not familiar with the...
Auto dealership marketing questions answered: what is a call to action?
In our mission to help auto dealerships improve their marketing strategies, we’ve gotten this question many times at Stratosphere Studio: “What is a call to action?” Are you asking yourself the same question? Let me help clarify: a call to action is simply a line or button on your car...
How to use email marketing for your auto body shop
As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A favorite among our clients has been email marketing and for good reason—it’s a wonderful way to stay in touch with your lead database,...