4 easy ways to track your collision repair shop’s special offers

If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you!  Special offers are a smart strategy for boosting your business.  Now that you’ve made your promotions available and you’re starting to see the results in additional customers, you might be...

Online marketing vs. outdoor advertising: which should your auto dealership choose?

Lately, we’ve been talking a lot about the various ways that an auto dealership might elect to advertise itself.  With so many media options available these days, it can be a real challenge to determine how you might best allocate your marketing budget.  Dealerships often try a little bit of...

How to track special offers to boost your auto body shop business

One of the questions we get frequently from our auto body shop clients is about how to track promotions while marketing their businesses.  Plenty of industries have found success in using special offers and other promotions to increase their business, and the collision repair industry is no different.  As a...

How much would online marketing cost my auto body shop?

It can be a real guessing game sometimes, as far as how much money a body shop should spend in order to bring in more business.  Spend too little and you might not reach anyone.  Spend too much and it might turn out to be a waste of money.  Whether...

Can I get more body shop customers from my website alone?

For many businesses these days, advertising dollars are precious and it can be a real challenge to determine how to spend that budget.  For some of our clients, digital marketing still feels relatively new after decades of trusting in the advertising clout of television, radio, and print.  And if you’re...