When you run a collision repair shop, you have a lot of responsibilities, which might include anything from repair work to employee training, and from customer service to marketing. With the many hats most body shop owners wear on the job, you don’t have any time to waste. That’s why I’m hoping you’ll read this before you start any content marketing campaign—specifically blogging—for your shop. I wouldn’t want for you to waste time writing material that just won’t help to market your shop.
See, the problem with using blogging as a marketing tool is that it’s too easy to do it incorrectly. To help you get it right, here is our easy list of DOs and DON’Ts when it comes to auto body blogging.
DON’T turn your blog into one long ad.
In order to blog well, you really need to change your thinking. Instead of focusing on your writing as a way to advertise your shop, you need to focus on how your blogs can best service your customers. After all, who wants to invest time in reading a long advertisement?
DO provide excellent content.
Think about the auto body world from your customers’ perspectives. Answer questions that they actually ask each day. Your goal should be to turn your website into a great resource for your visitors.
DON’T neglect keywords.
While turning your website into a resource for your visitors through your blogging, it’s important not to forget entirely about the importance of keywords.
DO optimize your blogs for search engines.
In order for your valuable content to be picked up by search engines, like Google, you will need to make sure your top keywords are included. If you blog answers to the questions your customers tend to ask, this process can happen naturally. Yet, it’s still a good idea to investigate which keywords and keyword phrases you should include so that you can be strategic.
DON’T blog intermittently.
Blogging isn’t a rapid-fire marketing strategy. It takes time and dedication. Therefore, it’s important to be consistent about how frequently you post blogs to your website. If you only blog once a month, you won’t see great results.
DO jumpstart your blogging with frequent posts.
One of the best ways you can help your blog to get noticed is to blog frequently—especially in the beginning. We recommend blogging at least three times a week for the first three months. After that, you can reduce your blogging to one per week, if needed.
DO call in the professionals if you’re in need of help.
If you’re looking for a digital marketing agency to take your website to the next level, at Stratosphere Studio we can develop the perfect strategy for your auto body shop. We can produce a comprehensive digital marketing proposal for you or provide individual services, such as website design, blogging, search engine optimization, and more. We are offering low-cost trial packages that can match any shop’s budget. We specialize in auto body shop marketing and work with some of the top shops across the country. If you’re ready to bring more business to your shop, then contact us today.