The top 5 ways your auto body shop website is your #1 salesperson

July 5 2013

salesperson 300x244 The top 5 ways your auto body shop website is your #1 salesperson

Every auto body shop relies heavily on its sales team to maintain excellent customer service and secure work for the shop technicians.  It can be a tough job, so it’s understandable that your sales team would appreciate any additional help with the process.  Did you know that your best sales tool is sitting right in your back pocket?  It’s your website and it can accomplish so much more than you might expect. 

When you put time and energy into your body shop website, it will be the selling machine that your shop needs.  Here are the top 5 ways that it can become your shop’s top salesperson: 

1.       It makes a great, lasting impression.
When you have a beautiful design and thoughtful copy throughout, your website can present all the best that your shop has to offer.  To make it the best representation of your shop, be sure to include plenty of images, a detailed blog dedicated to answering your customers’ questions, and easy navigation.  When you have a great website, it easily convinces a visitor that you must run an equally great business.

always open 300x256 The top 5 ways your auto body shop website is your #1 salesperson

2.       It works 24 hours a day, 7 days a week.
Your website never takes vacations and it never sleeps, so it can keep on selling for you long after you and your staff have left the shop.  Just think of how many people might be searching on the web for a body shop in your area during your off hours.  With your website, you have the chance to catch the eye of anyone who might be looking for your services at any time of day. 

3.       It gets a lot of traffic.
When people need to research any topic, the web is the perfect resource.  It requires no driving, no walking—just a little typing.  Because more people can navigate to your website every hour than can drive to your shop, it allows you to have a significant presence in your part of the country.  The trick is to make sure your website is optimized for search engine results so that your traffic will continue to increase every month. 

4.       It keeps a record.
With the many tracking services available for websites, it’s easy to monitor how successfully your strategies are working.  By maintaining a constant record of who is visiting your site, what keywords they’re using to find you, and what other websites are driving your traffic, your website is an anthology of your online history.  When you monitor this information regularly, it lets you know what’s working and what isn’t, helping you to make more informed marketing decisions.

clipboard 300x286 The top 5 ways your auto body shop website is your #1 salesperson

5.       It takes names.
By posting strategic calls to action, you can use your website to fuel your lead database.  Our top shops are getting over 50 more leads per month.  With the right combination of tactics, your site can bring you that many leads, as well. 

If you’re looking for a digital marketing agency to take your website to the next level, at Stratosphere Studio we can develop the perfect strategy for your auto body shop.  We can produce a comprehensive digital marketing proposal for you or provide individual services, such as website design, blogging, search engine optimization, and more.  We are offering low-cost trial packages that can match any shop’s budget.  We specialize in auto body shop marketing and work with some of the top shops across the country.  If you’re ready to bring more business to your shop, then contact us today.

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