Stratosphere Studio is fanatical about measurement, goals and results. How can you tell if what we are doing is working, or if we are doing a good job if what we do is not measured and reported back to you? This is where web analytics comes in. With any content marketing and branding strategy we will first begin by establishing your goals, what numbers you need us to deliver, and what tools we will use to measure our impact.
Sales through conversions are the ultimate goal, engagement is another measurable result. Number of new customers, new fans, media mentions, etc, can all be tracked. How we track it and what systems we use will be discussed once we have the opportunity to sit with you and iron your exact goals, numbers, and budget. From there we can select the right mix of social media tracking, listening and customer lead management tools.