Case Study | 36 web leads, 10,619 visits in 30 days.
Just imagine what we could do for your business.
$59,302 in new revenue in thirty days. $709,624 in 365 days. That is how much revenue we are generating (as of this writing) each and every month for one of our repair customers and we are always working to top it. What could your marine Industry business do with that kind of additional revenue each month?
A lot of marketing agencies claim to be experts in your field, or simply experts in SEO or digital marketing.
Quote | “The key is not to call the decision maker. The key is to have the decision maker call you”.
Even a word of mouth referral gets a Google search before they call these days, so ask yourself this, does your online presence match the same quality and reputation that was just given to your referral? Would you call your shop based on your web presence? Can you even find yourself online?
Marine industry businesses that we typically help:
- – Boat Repair shops
– New and used boat dealers
– Marine engine repair shops
– Marine parts manufacturers and suppliers
– Boat mechanics
– Boat restoration and custom shops
– Boat upholstery shops
– Companies that sell products software or services to the marine market.
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What we do
Our focus is always on generating a massive ROI for every dollar you spend. If you could buy a $20 bill for $1, how many would you buy? That is an actual ROI our customers are getting through our services.
If your website has no mechanisms for gaining visitors and then converting visitors to sales, we can help.
How we generate revenue for your marine business
Our Marine Industry marketing services include:
– Web design
– Search Engine Optimization
– Inbound Marketing
– Account Based Marketing
– Social Media Marketing
– Paid search and Paid Social Marketing (SEM)
– GEO Targeting and Local SEO
– Google My Business Assistance and Management
– Reputation Management
– Insurance and DRP Marketing
Although a lot of these tactics are marketing tactics, When done right, they are really sales generating tactics and the specific needs of your business are likely to encompass any number of these needs.
Why it works for marine industry customers
Here is the basic formula for web conversions that by now is pretty standard:
Step One: Get you found online- Build a website, fix or replace an outdated one.
Step Two: Get your site ranking – utilizing the most current SEO tactics
Step Three: Create trip wire content and lead conversion pieces.
Step Four: Convert those leads to sales
Step 5: Track and refine the buying journey
Step 6: Report back to our customers.
How we implement this strategy for marine businesses
First of all, we begin with the “they ask, you answer” mantra. We are better than any agency in the marketplace today in leveraging blogging and the long tail keyword to get you found and attract marine repair customers or customers looking to buy boats who are in-market and in your specific geography. If you are a marine repair shop or dealership, we can get you leads!
If you are a marine industry supplier, geography is less important, but we can help you get customers through a similar formula or through the use of very targeted account based marketing.
Quote | “What really persuades the consumer to buy, or not to buy, is the content of your advertising – not the form”
Google Worthy Content.
Inbound Marketing Process for marine customers
Answering customer questions
Your customers and prospects are searching for automotive answers online every single day. They are “asking”. We “answer” these questions through blogging, and the copy on your web pages. This is a long tail keyword approach and it absolutely works. We have proven it year after year and customer after customer.
Lead Conversion Materials
Next, we will work with you to create special offers, or clickable trip wire content that will convert visitors to leads. This can be as simple as providing the ability to get an online estimate, all the way to getting a series of guides, white papers or other premium content. We provide the content that answers the customer question in exchange for their contact information and you new have a web lead.
Analytics and Reporting
But it doesn’t stop there. We are a data driven agency and we measure everything. We can tell you how many visits your site is getting, who the leads are and what the buyer journey was to get them there. We connect every lead to your sales through your customer database (like CCC1 or other similar databases) and track every bit of data to pick up on search and buyer patterns. We report back our findings, make recommendations and tweak the formula to maximize the return on your investment. Our relationship is always collaborative and transparent. We will report back to you with our findings and conduct in person meetings once a quarter or more frequently as needed.