We deliver increased web visits, lead conversions and sales.
+ Our shops typically get anywhere from 25-70 marketing qualified leads every single month.
+ Some of our clients are getting over 28,000 visits to the website each month.
+ Our services often pay for the year by the fourth month (or sooner).
+ We have delivered an average year over year traffic increase of 156% and a year over year leads increase of 89%.
So, what are we doing that is different from other agencies to drive these results?
Our goal is to build the most powerful and efficient lead generating machine on the internet for every one of our customers.
Here is how we do it:
Our Three Part Approach
We leverage intense data analysis to make informed decisions
We appeal to the end customer’s ‘Why we buy’ psychology.
Put simply, we are able to deliver the right message to the right person
at the right time, and once dialed in it delivers increased customers month after month.
Part One: Industry Expertise
We only work with transportation industries because that is what we know. You will be hard pressed to find an agency with more expertise in your market than Stratosphere Studio. Why pay your marketing agency to learn your business?
Our content writers are reading OEM positioning statements on ICAR, watching Collision Hub’s Repair University series, we’re reading every single industry publication and crafting content that our shop’s and our industry suppliers’ customers need to know and are searching for.
It’s the reason why our “they ask, we answer” method just flat out works.
Part Two: Data Driven, Not “Hunch Driven”
We know that the numbers do not lie and so we track every interaction on a customer’s website. Our data analysts are tracking and reviewing every visitor’s interaction on our customer’s website, we’re watching every movement and looking for patterns, opportunities, or even missed opportunities in order to streamline the buyer’s journey, and increase conversions.
We’re looking for when your customers buy from you, what times are most important and what neighborhoods and zipcodes you are penetrating and which ones you are not, in order to craft the best marketing tactics to reach them.
Each month we are check your CCC1 or your other estimating systems, we matching the leads to closed sales, and report back on how much we just paid you.
Not only that, we’re also monitoring your estimating system for dropped leads, missed sales opportunities, and informing you of potential sales closing issues within your organization long after we have converted the lead.
We’re helping you become better sales people.
As we collect this data, our data analysts look for patterns and identify areas for improvement.
Our Search Engine Optimization team not only keeps each website up to date on SEO best practices, they also work to implement changes identified by our data analysts. We A/B test everything and use the data to help inform marketing decisions. We also track our client’s competitors and use their data to help identify opportunities to out rank and out-perform them.
Part Three: Leveraging Why we Buy” Psychology”
It is easy to market to one’s rational thinking, and completely overlook the irrationality of how people actually buy. The reality is our subconscious minds are processing 100 times the data your conscious brain is right now. Sometimes all it takes is a subtle tweak to the way we word something or position an offer that makes the difference between a sale or a no sale. Yes, there are people who study buyer Psychology (Behavioral Economists), and we have one!
We run messaging from web copy to lead magnets through our Behavioral Economist who helps to tweak the language to appeal to a prospect’s buyer psychology. We leverage the psychology of why we buy and alter the messaging to improve client sales close ratios.
Team Based Approach
Our team of writers, designers, SEO specialists, data analysts, team leaders and our behavioral economist all work together to map out and execute the strategy for each client.
100% Transparent Reporting
Each month we put all of this into a report and share that with our clients to let them know what we did, what we are testing for, and what improvements it is making. We also report back the increase in visits, leads and what the internet sales are for the month down to the last penny. Say goodbye to paying for marketing services and not understanding what you are getting.
Assess the Situation
We begin by conducting a full assessment of your repair shop’s marketing efforts: your website, traffic, rankings, social media, etc. These metrics are compared to your competitors to give you an understanding of where and how we can improve your marketing strategies.
Fix Immediate Issues
The assessment may reveal issues easier to fix than others. Often this includes small Google SEO problems, small website problems, or branding problems. These are the issues we fix immediately before strategizing your inbound plan.
Build the Machine
The machine consists of an inbound marketing strategy tailored to fit your repair shop’s business needs. This typically includes blogging, lead magnets, social media marketing, and content creation; it runs on a month to month basis providing the afore mentioned deliverables.
Track the Metrics
We measure everything from each web visitor, where and when they convert to leads, and the journey they took through your website. For MSOs, we tie the leads back to your management system, such as CCC, in order to see which leads converted to a sale and their dollar amounts.
Analyze the Data
We dive deep into the data to search for visits, leads, trends, and opportunities to grow. We
use data collected from your web visits and lead conversions each month to refine the user experience on your website.
Refine and Retest
Through A/B testing, data research, tweaks to website language, and brainstorming with
industry experts, we continually refine your site until it is generating consistent leads and sales. This helps us build you the most effective lead generating machine possible.