How to find the best agency to handle your collision repair marketing

If you are the owner of an auto body shop, you, like many of our clients, are likely overwhelmed with the many job roles you are performing.  While it can be extremely rewarding to run a body shop, it can also be very stressful—especially if you are having to take...

What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...

The top 5 reasons why social media is essential for collision repair marketing

With the many marketing avenues available to business owners these days, you might feel a little overwhelmed.  This is an issue that comes up over and over again for our collision repair clients.  They want to know specifically whether social media marketing is necessary and how it might be important...

Troubleshooting 5 common collision repair shop marketing problems

One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales.  This can be a huge frustration—especially when you’ve been devoting so much...

5 easy tips for staying engaged with your collision repair shop customers

As you have probably experienced yourself, people are bombarded with advertisements all day, every day.  Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes.  Advertising is unavoidable—especially in this day and age, with our increasingly immediate...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...

No time? Here's how to prioritize your collision repair marketing strategies.

At Stratosphere Studio, we work with many auto body shops, so we’ve met numerous shop owners who have reached their wits’ ends when it comes to marketing.  Too many of you are strapped for time, since you’re pulling double- and even triple-duty, taking on everything from servicing customers to hiring...

Why is storytelling important in collision repair marketing?

In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers for decades.  Maybe you believe that it will impress customers and help you look more professional.  Maybe you’re simply out...

Google+ vs. Facebook: which social network is better for collision repair marketing?

At Stratosphere Studio, we’ve run across a number of auto body shops in which the owner is wearing multiple hats: performing customer service, repairing vehicles, handling financial paperwork, and so much more.  On top of all that, you are likely the solo marketing department for your shop, which leaves you...

Tips and tricks for boosting your collision repair marketing leads fast

It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly.  It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...