Print vs. online advertising: which should your auto dealership choose?

The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships.  We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing.  Many...

How to write an eBook for your auto dealership

If you’ve been following our blog posts for a while, then you’ve become well-versed in the art of blogging, developing calls to action, and converting your auto dealership website visitors into leads.  You probably know all about what kinds of incentives to offer to your website visitors in order to...

Lead acquisition 101: offering incentives to your auto dealership website visitors

At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads.  Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern.  Do you have the same worry...

Auto dealership marketing: how to know what’s working and what isn’t

As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how best to make repairs.  As a firm that specializes in digital marketing for auto dealerships, we at Stratosphere Studio know that managing the marketing for a car dealership can...

Increasing your auto dealership sales with calls to action

If you've been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website.  When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in.  At...

The top 5 ways your auto dealership website is your #1 salesperson

Every auto dealership relies heavily on its sales team to provide excellent customer service and secure work for the shop technicians.  It’s a tough job, so of course your sales team would appreciate any additional help with the process.  Fortunately, your best sales tool is sitting right in your back...

How to convert your auto dealership website visitors into leads

If you are worried about how much traffic your auto dealership website is getting every month, that’s certainly a valid concern and something we recommend that you monitor on a regular basis.  Yet, did you know that there is something even more important than getting people to visit your website? ...

The top 5 advantages of content marketing for auto dealerships

The number of methods available to you for marketing your auto dealership might seem overwhelming.  There is social media marketing, direct mail marketing, email marketing, print advertising, radio advertising, content marketing, and a whole bunch of other methods with equally specific terms.  Yet, when you get right down to basics,...

What should I include on my website landing page form?

Are you currently working on the lead acquisition strategy for your auto dealership?  There are several things to consider.  For instance, what are your most enticing offers?  What calls to action will you post?  How many landing pages will you need?  How many leads do you aim to attain in...

Why does blogging work for auto dealerships?

At Stratosphere Studio, we’ve run across plenty of skeptics when it comes to using blogging as a marketing tool.  Many auto dealership owners don’t realize that blogging is a surefire way to dramatically boost your website traffic.  As a digital marketing agency that specializes in auto dealership marketing, we’ve seen...