When we begin working with new auto body shop clients at Stratosphere Studio, blogging is a major priority because it has proven to be an extremely successful marketing strategy. So, understandably, one of the first questions we tend to hear from our new clients is, “When will we see results?” As with any business relationship, we want to deliver impressive results as quickly as possible. However, blogging can take some time to pay off. When it does, though, all of our auto body shop clients are pleased with the increased number of website visitors, leads, and business that blogging brings them.
If you’re interested in blogging for your auto body shop, here is what you need to know about the amount of time it takes to see results:
· Frequency plays a role. If you only blog every once in a while, you aren’t going to have much success. Instead, post at least one blog per week. The more consistent you are in posting blogs, the better. If you can write even more frequently, then you will see an even greater payoff.
· Quality is very important. Quick 1-paragraph blogs aren’t really going to get you anywhere. When you craft your content, address important questions that your customers often have. Write detailed, thoughtful, helpful posts that people will actively seek out on Google or link to on other blogs. You want to turn your website into a valuable resource for potential customers with auto body work questions.
· Keywords do matter…for the most part. While not the most important thing for you to focus on, keywords can play a role in your success. However, if you put your energy into crafting excellent, useful content, the right keywords often fall into place. Consider using your blog titles to phrase questions in such a way that they might match what people type into search engines. That’s a great way of helping people to find your content.
· Use social media to your advantage. Be sure to promote every blog post you write on the social media outlets you participate in. This is an excellent way to let your blog posts gain popularity virally.
The timeframe for results:
Depending on how well you achieve the above factors, you will likely start to see results in your website analytics after three months. However, you typically won’t see an increase in your auto body shop business until after six months. Six months is a standard rule of thumb for most marketing professionals who are honest about results.
For an agency that specializes in auto body shop marketing, call Stratosphere Studio.
Our company’s founder, Tom Zoebelein, once owned his own auto body shop before becoming an expert in marketing. Now he uses his knowledge to help others in the automotive industry to achieve great business success. If you are interested in a personalized marketing plan or individualized services, like blogging, search engine optimization, website design, or more, we would love to help your auto body shop next.
[…] You have now begun to find and attract new customers via the Internet. If you are measuring properly, you can even tell just what the ROI is for that investment. If you aren’t, you should be and we will address how to do that in later posts. Some of you might be getting along with Google adwords, and are happy with buying traffic to your site. […]
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