The top 5 reasons why social media is essential for collision repair marketing

With the many marketing avenues available to business owners these days, you might feel a little overwhelmed.  This is an issue that comes up over and over again for our collision repair clients.  They want to know specifically whether social media marketing is necessary and how it might be important...

Troubleshooting 5 common collision repair shop marketing problems

One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesses, but that marketing just isn’t translating to sales.  This can be a huge frustration—especially when you’ve been devoting so much...

5 easy tips for staying engaged with your collision repair shop customers

As you have probably experienced yourself, people are bombarded with advertisements all day, every day.  Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes.  Advertising is unavoidable—especially in this day and age, with our increasingly immediate...

Top 5 tips and tricks for generating fresh blog content for your collision repair shop

If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there.  It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...