Should I buy online ads to boost my collision repair marketing?

In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise.  You can go the old-fashioned route of print ads and coupon mailers.  You can go the expensive route of radio spots, TV spots, and billboards.  You can throw caution to...

How to use honesty as a blogging tool in your collision repair marketing

If you are still fairly new to blogging for your auto body shop or if you’ve been blogging for a while and you’re looking for some fresh ideas, it’s always a good idea to revisit the automotive business from your customers’ perspectives.  When you put yourself in your customers’ shoes,...

How to find the best agency to handle your collision repair marketing

If you are the owner of an auto body shop, you, like many of our clients, are likely overwhelmed with the many job roles you are performing.  While it can be extremely rewarding to run a body shop, it can also be very stressful—especially if you are having to take...

What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...