Have you ever heard the phrase “show, don’t tell?” We bet you have. Today, we want to talk about the importance of that phrase and how it applies to video marketing for your website. There are so many advantages of adding video to your auto repair website. According to WordStream, 87% of online marketers use video content and one-third of online activity is spent watching a video. The simple fact is that people are enjoying video content more and more. It’s easier to get the information you need/want from a video than reading pages and pages about it.
Why Adding Video to Your Auto Repair Website Will Increase Your Success
According to VideoBrewery, 46% of online video viewers take some action after viewing an ad or video. Wouldn’t you want your visitors to see a video about your shop and its services, then fill out a form to become a lead? We think most auto repairs shops would. That is why we want to talk to you about the advantages of adding video to your auto repair website! At Stratosphere, even we are about to embark on our own video journey (so stay tuned).
Better Brand Representation
Almost everything is done online these days. From shopping to working to communicating and so much more. While this is great for our day-to-day lives, it can be difficult for online users to associate names with faces through all the content being thrown out there. If you truly want your auto repair shop to stick out from your competitors in the area, video is a great way to represent and showcase your brand. Emotions and experiences connect people. The more you can get video of your shop’s processes, employees, techniques, or even updates in front of your audience, the more trustworthy and human you appear.
Video will display your brand’s personality. Maybe some of your shop guys have a great sense of humor and love talking about what they do. So, put them on camera to talk about your business! It builds a sense of who you are. People love hearing about what others are passionate about and what better way is there than to capture it on video.
Improves Google Ranking
If you look at Google’s ranking factors, you see they look at quite a few things (okay maybe hundreds of things). Two important things they look at are multimedia and a user’s “dwell time.” Video is a strong content quality signal that alerts Google to a relevant source of material as it combs through your site. “Dwell time,” is how long a visitor stays on your website. Google is looking to see the time spent on the pages of your site because, well, the longer the better. Longer = quality content in this world. A video is a great way to capture and keep a visitor’s attention.
Showcase Your Best Side
You always want to show-off the best parts about your business. You know your repair shop has the best tools in the area, the best technicians, and the best overall operating space. So, why not let your customers see that side? When looking at the advantages of adding video to your auto repair website, this reason alone should grab you. What’s great is that video content doesn’t need to be long. Most users will only sit and watch a video for 3 minutes or less.
This could be as simple as a quick video explaining what you’re working on for the day, how you do something, displaying updated tools, or introducing different employees every week. When your customers see you at work, they will trust that you do a bang-up job!
Display Previous Customers’ Testimonials
If you have a hard time saying it yourself, have someone else do it! At Stratosphere, we talk all the time about getting reviews for your business. Well, why not get them on video! As long as you ask permission first, have some happy customers share why they love coming to your shop on-screen. It will help humanize your business and shed light on everything you’re doing right. Real people sharing real reviews will bring a level of truth you just can’t get through a Facebook post alone.
Have We Sold You Yet?
We only listed 4 to save you time, but these were just a few of the advantages of adding video to your auto repair website. If you would like to learn more about how to shoot video or having someone do it for you, reach out! We could talk to you all day about how much we love video marketing. If you have a camera (phone or otherwise), you’re ready. But, if you need some extra help, we’re here! We’d love to hear what ideas you have for your repair shop. And, as we mentioned earlier, we’re breaking into it ourselves. Keep an eye out for some short videos coming your way soon.
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