Best Practices for Getting More Leads for Your Repair Shop

For many repair shops, boosting the number of leads obtained in a month is their primary goal. This is a great goal to have because of the simple journey a lead takes to generate more business for your company. When you have more leads, you have more customers coming in....

Top 5 reasons to Use Email Marketing for Your Repair Shop

Since the internet’s infancy, marketers have been evolving with the web to better reach their audience. As the internet has grown over the years, digital marketing strategies, including email marketing have done their best to maintain relevancy. One question still asked to this day is: “is email still important to...

What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...

Top 5 tips and tricks for generating fresh blog content for your collision repair shop

If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there.  It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...

Tips and tricks for boosting your collision repair marketing leads fast

It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly.  It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...

What to do if your collision repair shop gets a bad online review

With more and more customers turning to the internet these days to research where to take their business, the opportunities for marketing your collision repair shop online can really pay off.  One of the few times the web can be detrimental for your business, however, is when someone posts a...

Tips and tricks for managing your collision repair marketing

If you are just starting to dive into online marketing strategies for your auto body shop, you might be overwhelmed with all there is to keep track of.  Even seasoned collision repair marketing professionals can easily get bogged down with the many details involved in effective online marketing campaigns.  First,...