The use of video is one of the most powerful ways that you can enhance your body shop’s presence on the web. It not only provides a great tool for spreading the word about your shop on various social networks, but it also allows your shop’s character to shine through in a way that the written word can’t always accomplish. However, it’s one thing to simply make a video, but it’s another thing to make a quality video. If you’re going to do it, then you’ll want to do it right.
So how do I make a great video for my shop?
First, you’ll want to develop a great concept.
If this is the first video you’re producing for your body shop, then you might want to do an introductory piece to allow your customers to see who you are and what kind of shop you run. Studies have shown that potential customers for any service often shy away from the unknown. With your video, you can turn the unknown (your shop, in this case, if they’ve never been there) into something familiar. No matter what you decide your concept will be, it’s important that you’re aware of what your purpose is in turning it into a video.
Set the stage.
You don’t have to design a set for your video, necessarily, but you will need to figure out where to film. A glimpse into the shop itself or the customer service area might be helpful for your customers to see. However, if these spaces aren’t in the best shape, then you’ll need to do something about it. Since this video is intended to represent who you are, you’ll want to make a great first impression. So get in there and put a fresh coat of paint on the walls, if needed. Clean up desk area and bays. And spiffy up your signage.
Write a script.
You don’t have to write a masterpiece, but a clear outline of what will be discussed is useful. The more you prepare ahead of time, the easier it will be to edit and finalize the video later on. Establish key points you’ll want to address and how you intend to reach them.
Hire professionals.
If you want a professional-looking video, you will need to hire professionals to film and edit it. A company with an experienced production staff will use the right lighting and equipment to make your video appealing to view. The last thing you want to do is to use your smartphone or cousin’s hand-me-down camera to film your shop’s video. No customer will take your shop seriously if you post a shoddy video.
At Stratosphere Studio, we can do all of this for you.
For a fully-produced video, from concept building to editing, we price this service at approximately $2,500. À la carte services depend upon what each client needs and we can strategize to create a unique plan to match your budget and goals. Not everyone needs a set designed and built, for instance. Or perhaps you already have a concept in mind. Maybe you just need an expert editor for a video you’ve already made. No matter what the situation, we can work with you and your shop’s needs to develop a plan you can afford.
