How to advertise a special event at your auto body shop

Yesterday, we discussed various types of events that you could host at your auto body shop to boost both your presence in the community and your shop’s sales.  Yet, some of you might be wondering exactly how to spread the word about your event.  Hosting an event can leave you...

How to use email marketing for your auto body shop

As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on.  A favorite among our clients has been email marketing and for good reason—it’s a wonderful way to stay in touch with your lead database,...