With more and more businesses turning to content marketing these days, it has certainly proven itself to be a viable and effective form of marketing. Auto body shops can definitely experience the benefits of this form of marketing—especially since so few are exploring this method, yet. If you are ready to outshine your body shop competitors, then I recommend you give it a try.
But what is content marketing and why is it so effective?
In content marketing, business owners and marketing staff focus their energy on providing useful, relevant content to their consumers. By being a valuable resource for the information you provide, you can gradually earn the trust of consumers, increasing the likelihood that they will become customers of your business.
Before you jump on board, there are some things you should know about this particular form of marketing:
Content marketing IS NOT quick.
When you conduct content marketing online, it often involves the use of a blog on your website. You will need to build up a decent library of entries before your website will get the attention you desire. But hang in there—when you write great content and include the right keywords to get Google’s attention, you will see a significant increase in your website traffic over time. Slow and steady really does win the race when it comes to content marketing.
Content marketing IS NOT easy.
Lots of people maintain blogs for their businesses, but not many of them are doing it right. Content marketing takes real dedication. To be effective, you need to write entries that are at least 500 words and the entries can’t be mush. You need to make sure that the content is genuinely useful to your customers. You also need to be consistent. In the beginning, it’s best if you blog at least three times per week, since this will jumpstart your presence online.
Content marketing IS worth it.
Because people are bombarded all day long with print ads, banner ads, radio spots, and TV commercials, it would be refreshing to experience a different marketing strategy. Content marketing isn’t an in-your-face style of advertising, so it doesn’t come across as salesy to consumers. Instead, it can make your site a great resource, set you apart from your competition, boost your website traffic, and even help you generate customer leads.
Do you need help with content marketing for your collision repair facility?
At Stratosphere Studio we are experts at content marketing and we proudly specialize in marketing for auto body shops. We provide excellent content for some of the top shops across the country and would be happy to do the same for your shop. Through our strategies, we’ve helped our clients to earn over 50 more leads per month. If you’re interested in what we can do for you, give us a call today or click the link below to view our low-cost trial packages that are suitable for any shop’s budget.