What incentives should I offer my auto body shop website visitors?

When we talk to auto body shop owners about their digital marketing, a common concern among them is the process of lead acquisition.  Because lead acquisition is essential for long-term sustainability for any business, we understand and appreciate our clients’ concern.  Are you, too, concerned about acquiring more leads for your auto body shop?  I’m happy to tell you that your website is one of the strongest tools you can use towards building a successful lead acquisition strategy.

Convert visitors into leads with the right calls to action.
We’ve discussed before the way you can improve your website traffic with keyword and design tactics, but the next step is to convert those visitors into leads.  The best way you can accomplish this is through what we call a “call to action,” which is a line or button inviting your visitor to take action.  You could invite your visitor to do something as simple as giving your shop a call or you could provide a special offer or service.  By offering a great incentive, you increase the likelihood of acquiring your visitor’s contact information. 

Here are some incentives that might appeal to your body shop website visitors:

A coupon offer.  Discounts are appealing to just about everyone, so try offering a variety of coupons on your website.  These could include coupons for a free estimate, a rental car discount, detailing, or any other special that your shop might offer.  By posting a variety of coupons, you can experiment with which offers are more appealing to your visitors and make more informed marketing decisions in the future.

An appointment.  Because more and more people are turning to the internet to purchase items and schedule services, it can be helpful to offer an option for scheduling an appointment on your website.  It’s something they can do at any time of day or night and in the comfort of their own homes.  By providing an online opportunity for them to schedule an appointment with you, you’re making the experience of having their car repaired that much easier.

A downloadable guide.  A downloadable guide is yet another great incentive for a website visitor to provide his or her lead information.  The trick is to provide content that is genuinely valuable to a potential customer, like a guide that addresses common auto insurance questions or a guide to the top body shops in your city.  If you think like a customer, you’ll have no problem coming up with suitable material to develop.

The most important step is follow-up.
It is crucial to respond to any appointment requests right away and make sure that coupons and downloadable guides are available immediately.  Apply your customer service know-how to make the online experience excellent for your new leads.

Need help with your lead acquisition?
At Stratosphere Studio we are offering great plans to fit any body shop’s budget.  We specialize in auto body shop marketing and work with some of the top shops in the U.S.  If you need an agency to help your shop, give us a call today or click the link below.