5 easy tips for staying engaged with your collision repair shop customers

As you have probably experienced yourself, people are bombarded with advertisements all day, every day.  Ads haunt our peripheral vision on the highway, obscure the webpages we’re trying to view online, barrage our televisions, and litter our mailboxes.  Advertising is unavoidable—especially in this day and age, with our increasingly immediate...

Top 5 tips and tricks for generating fresh blog content for your collision repair shop

If you have been blogging for your auto body shop for a while—let’s say six months or more—you have likely suffered from a case of writer’s block at some point in there.  It’s inevitable when you do any sort of long-term writing, so be assured that you’re not alone in...

Collision repair marketing and the anatomy of a good blog

When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value.  You begin to find inspiration for blog posts in your daily activities and you develop a schedule for writing and posting that works...

Auto Body Shop Blogging: 5 Ways You’re Doing It Wrong

As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t.  We scour numerous shop websites all over the country every week and monitor...

How to bring more business into your auto mechanic shop

When the economy took a turn, lots of businesses suffered, including those in the automotive industry.  Instead of bringing their cars in to a shop for regular maintenance or even to have much-needed repair work done, people started letting all these things slide.  They kept driving on beat-up tires and...

The DOs and DON’Ts of auto dealership blogging

  A great deal of work goes into running an auto dealership.  On top of that, many people in the business wear multiple hats, tackling everything from customer service to employee training, and from payroll to marketing.  Often, there just isn’t enough time in the day for everything you’re responsible...

How to write an eBook for your auto dealership

If you’ve been following our blog posts for a while, then you’ve become well-versed in the art of blogging, developing calls to action, and converting your auto dealership website visitors into leads.  You probably know all about what kinds of incentives to offer to your website visitors in order to...

What is content marketing for auto dealerships?

Are you familiar with the term “content marketing”?  Content marketing is a strategy in which businesses focus their energy on providing useful, relevant content to their consumers.  It’s starting to become a popular method of generating more business for numerous trades, including the automotive industry, because it allows you to...

Increasing your auto dealership traffic with blogging

If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business.  What’s stopping you?  If it’s time constraints, then take a look at our post on making time for blogging.  If it’s that...

Increasing your auto dealership sales with calls to action

If you've been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website.  When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in.  At...