Smart ways to convert your collision repair website visitors into leads

When we talk to collision repair shop owners about their digital marketing, a common concern among them is the process of acquiring leads.  Because lead generation is crucial for long-term sustainability for any business, we understand and appreciate our clients’ concern.  Are you, too, concerned about acquiring more leads for...

What is lifecycle marketing for collision repair shops?

We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication.  One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.”  If you run a collision...

Tips and tricks for boosting your collision repair marketing leads fast

It can happen to even the biggest and best collision repair shops: you’re coasting along through the month when all of a sudden you see your number of new internet leads dropping quickly.  It can be disconcerting when this happens—especially if your lead numbers aren’t even coming close to your...

5 things you should NEVER do in collision repair marketing

When it comes to marketing in any field (not just auto body repair), everyone believes he or she is an expert—just like plenty of at-home cooks think they are as good as professional chefs or garage band guitarists think they could rip a solo on stage like Slash.  The reality...

Auto Body Shop Blogging: 5 Ways You’re Doing It Wrong

As an agency that specializes in marketing for auto body shops, we have conducted a great deal of research into what the current marketing trends are, as well as what works for body shops and what doesn’t.  We scour numerous shop websites all over the country every week and monitor...

Print vs. online advertising: which should your auto dealership choose?

The primary topic we’ve been discussing lately is how online marketing compares to other types of marketing commonly chosen by auto dealerships.  We’ve addressed television advertising, as well as outdoor advertising, so this week I want to talk about another mainstay of car dealership advertising, which is print marketing.  Many...

How to write an eBook for your auto dealership

If you’ve been following our blog posts for a while, then you’ve become well-versed in the art of blogging, developing calls to action, and converting your auto dealership website visitors into leads.  You probably know all about what kinds of incentives to offer to your website visitors in order to...

Lead acquisition 101: offering incentives to your auto dealership website visitors

At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads.  Since lead generation is absolutely essential for long-term sustainability for every auto dealership, we certainly understand this concern.  Do you have the same worry...

Auto dealership marketing: how to know what’s working and what isn’t

As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how best to make repairs.  As a firm that specializes in digital marketing for auto dealerships, we at Stratosphere Studio know that managing the marketing for a car dealership can...

Increasing your auto dealership sales with calls to action

If you've been following our posts, then you already know that you can dramatically increase your auto dealership customer base with a well-managed website.  When you keep your website in great shape, you will gain more and more web traffic each month, along with plenty of leads coming in.  At...