So, you’ve been doing everything you can to work on your inbound marketing. You now have a rock-solid website and have been working to create great content. But, maybe you’re not getting the results you’ve been hoping for. While everything may look great on paper, your website just isn’t showing up in Google’s search results as well as you’d hope. You’re probably asking, “why is my auto repair website not ranking like it should be” all too often. So, let’s talk about it! We want to make sure you understand why your repair website isn’t ranking and ways to improve!
Why is My Auto Repair Website Not Ranking?
From the outside, the basic standards of SEO appear simple – you create great, engaging content and use/build links. But, on the inside, SEO can be much more complicated. There are many different reasons your auto repair website isn’t ranking including better-looking sites from tough competition and a lack of great links. When you’re trying to manage your business, it’s easy to miss a lot of the factors you need to guarantee your digital marketing and inbound success. Below we’ll talk about some of the most common reasons your auto repair website is no longer ranking and provide some insight as to how to fix it.
Common Problems with Ranking…
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Competition
You’ll always have competition in this industry. As more auto repair shops become equipped with superior technology, their websites will showcase that. Most of your competition will be from other repair shops paying for spots or use keywords. Your competitors may be using keywords such as “bumper repair” in order to rank. If you try to use those same keywords, you will never rank because the results page is flooded with results from other sites using that phrase.
At Stratosphere, we talk a lot about targeting your audience specifically. The best way you can do this is to think about what your customers are searching for. Instead of a simple keyword of “bumper repair,” try something more specific like, “How much is bumper repair.” You can also at a more geo-specific location to your keyword.
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Consistency
Another reason your site might not be ranking is due to a lack of content or “light” content. Google has algorithms designed to seek out the most unique, relevant, and strong content. The most successful pages have the most of each of those. If your blog is only updated once every so often and each post is less than a few hundred words, you’re doing something wrong. Luckily for you, this problem is simple to fix and we can help you. Our team of expert bloggers and SEO specialists can write substantial content worthy of your inbound links.
The best thing to do here is to start lengthening short content and editing existing content for value. Be sure your pages have optimized headings and subheading with relevant keywords. Stick to a posting schedule. It doesn’t have to be every day, but once a week or bi-weekly is a great place to start.
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Optimize Your Pages
Google combs through your website with bots to make sure everything you post is relevant and matches what you are offering. This so important when it comes to on-page optimization. Every page on your website should have titles, subheadings, and XML sitemaps. These play a vital role in helping Google understand your site. You might have strong content and links but if your site still isn’t ranking it could be because of bad on-page optimization.
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Poor Links
Put very simply, inbound links throughout pages and posts keep visitors moving throughout your site. Outbound links will take them to other helpful resources. Google’s algorithms will determine if a page is the best result for a keyword based on the relevance and value of inbound links. When your website has more links, it will rank better. But not all links are created equal. Links from a website that fit inside the auto industry and auto repair niche will be more successful for you than links related to say, food or beauty. It sounds like a simple concept, but these concepts are forgotten all too often.
The same idea for outbound links to other sites goes for link building. You don’t want a link to your website showing up on a terrible website about something not related to the auto industry. There are lots of ways to make great link building happen including entering town business competitions or sponsoring a local event.
Optimizing your website to rank better for organic searches is a long process and requires a lot of effort. But done right, you’ll have more and more visitors to your site every month. Stratosphere Studio has helped many of our clients reach over 20,000 visitors to their website each month, bringing more people into their shop. If this sounds like something you want, reach out! We are always looking for a chance to stretch out marketing and inbound muscles to get you where you need to be.
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